Brand & PR Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates Perfect Ideas Recruitment Consultancy Full time

We are looking for a Brand & PR Manager with 6-8 years of managerial experience preferably from Retail & FMCG background.


ROLE & RESPONSIBILITIS:

  • Building the Brand in line with its Company objectives.
  • Ensuring that the entire Brand building strategies/exercise is implemented in all the stores, in all the territories & with all the Distributors
  • Liaison with Media Agencies/Consultants to develop appropriate theme board/communication methodology in line with Company's objectives.
  • To work with Distributors along with the Distribution Department in creating Brand awareness in the targeted countries
  • Developing/maintaining a website which is user friendly, and is in line with company Corporate image.
  • Recommending store promotions in consultation with Retail operations Team.
  • Ensuring that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified.
  • Recommending events specific to brand / product category / season.
  • Forecasting along with Retail operations on the increase in footfall sales during the promotions.
  • Recommending from time to time to promotions/brand awareness campaigns with Distributors
  • Cocoordinating with the territories and their agencies if necessary on the media advertising in store images & To ensure consistency in brand image.
  • To liaise with the Advertising Company on the optimal spend of the Media Budgets for the Season/ Territory and Brand.
  • To review the effectiveness of advertisement promos and take corrective actions.
  • To recommend strategies to increase the membership to the CRM database
  • To conduct periodic market research to study the customer profile / preferences and buying patterns.
  • Study the Marketing Strategy of the Competitors & Competitor profiling on Marketing front
  • Review the budgets and make recommendations to the management as deemed necessary
  • To timely execute New Product launches
  • To put processes and systems in place in marketing and value service
  • To create / uplift Brand Image &To fulfill the marketing budget

REQUIREMENTS:

  • 68 years of managerial experience preferably from Retail & FMCG background
  • Must be a degree holder

Salary:
AED10, AED12,000.00 per month

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