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Brand & PR Manager
2 weeks ago
We are looking for a Brand & PR Manager with 6-8 years of managerial experience preferably from Retail & FMCG background.
ROLE & RESPONSIBILITIS:
- Building the Brand in line with its Company objectives.
- Ensuring that the entire Brand building strategies/exercise is implemented in all the stores, in all the territories & with all the Distributors
- Liaison with Media Agencies/Consultants to develop appropriate theme board/communication methodology in line with Company's objectives.
- To work with Distributors along with the Distribution Department in creating Brand awareness in the targeted countries
- Developing/maintaining a website which is user friendly, and is in line with company Corporate image.
- Recommending store promotions in consultation with Retail operations Team.
- Ensuring that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified.
- Recommending events specific to brand / product category / season.
- Forecasting along with Retail operations on the increase in footfall sales during the promotions.
- Recommending from time to time to promotions/brand awareness campaigns with Distributors
- Cocoordinating with the territories and their agencies if necessary on the media advertising in store images & To ensure consistency in brand image.
- To liaise with the Advertising Company on the optimal spend of the Media Budgets for the Season/ Territory and Brand.
- To review the effectiveness of advertisement promos and take corrective actions.
- To recommend strategies to increase the membership to the CRM database
- To conduct periodic market research to study the customer profile / preferences and buying patterns.
- Study the Marketing Strategy of the Competitors & Competitor profiling on Marketing front
- Review the budgets and make recommendations to the management as deemed necessary
- To timely execute New Product launches
- To put processes and systems in place in marketing and value service
- To create / uplift Brand Image &To fulfill the marketing budget
REQUIREMENTS:
- 68 years of managerial experience preferably from Retail & FMCG background
- Must be a degree holder
Salary:
AED10, AED12,000.00 per month
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