Category Manager

1 week ago


Dubai, Dubai, United Arab Emirates BRF Full time
Have you ever imagined to be part of one of the biggest food companies in the world?

Nourish life is our commitment. This is not limited to food production - it extends to projects, initiatives and causes we embrace. In order to deliver quality products, we have a team dedicated to innovating every day. We have more than 90,000 employees worldwide. A large team that has a global vision, without leaving aside the local needs.

Each member of our team is important to make BRF one of the largest food companies in the world. We are guided by values that serve as a compass for our work. Ethics in all actions, transparency in our value chain and innovation are non-negotiable points for us.

Come and join us to be part of this food giant

BRF values and promotes an inclusive and diverse culture. We consider persons with disabilities for all our opportunities.

WeareBRF

The Category team is responsible for the end-to-end management portfolio for the region.

This position should work along the Marketing team to:

  • Develop category strategy to ensure substantiable growth, along the portfolio architecture guidelines (mix, price positioning, channels, distribution)
  • Translate the defined strategy to BRF planning processes (PO, Cycle & Mobile)
  • Actively responsibility over the Category P&L, reporting and identifying deviations while seeking opportunities for improvements across all aspects, including volumes, prices and costs (i.e. value engineering);
  • Set clear regional category action plans based on performance diagnosis from both internal and external data;
  • Stablish the white spaces, category pipeline and new product opportunities and work along the Innovation team to make it happen;
  • Collaborate with S&OP and R&D to design plans to maximize utilization of supply footprint and optimize production costs;
  • Work crossfunctionally to deliver business plans (S&OP, BDMs, Trade Mkt, Commercial teams) to ensure the right product is available consistently and sold through the right channels at the right mix/price on a daytoday basis
  • Ensuring achievement of business KPIs (volume, revenue & consumption) thorough monthly/quarterly diagnostics (insights, share data, competitor activities, market dynamics) and development of action plans.
  • Engage, motivate and develop its peers to build continuous better environment, while preparing successors.

Requirements:

  • Bachelor's in business management or related, preferably master's or MBA
  • More than 4 years of experience in the FMCG sector, preferably from Business or Marketing background
  • Fluent in English
  • Portuguese is a plus but not mandatory
  • Arabic is a plus but not mandatory;

Knowledge & Skills
- total business level)

  • Analytical skills (P&L and market intelligence reports analytics)
  • Strong interpersonal skills ability to work crossfunctionally smoothly and establish strong relationships and influence peers across the region
  • Ability to multitask and manage multiple projects & timely delivery effectively
  • Project management
  • Willingness to travel
  • Team management: ability to prioritize demands and inspire the direct reports
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