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Managing Director Brand Strategy
1 week ago
Key Responsibilities
- Lead all aspects of high-quality research and valuable insights delivery
- Proactively identify and suggest required research to shape client strategies or pitches
- Ensure the delivery of exceptional final products; Encourage team's critical thinking to provide clear, engaging, and actionable analysis for clients or pitches
- Mentor junior strategists in honing their analysis and insight mining skills
- Ensure junior strategists are well-versed in positioning basics and that their statements are articulate, competitive, and backed by evidence
- Supervise and assist in brief development in partnership with internal teams (Creative, Client Engagement); Obtain CSO and client approval
- Collaborate with Creative Director to ensure all account creative work is aligned with strategy and represents the agency's top-notch work - bold, distinctive, and convincing
- Inspire and push the team to take creative risks. Verify that the final creative presented to clients aligns with the Creative brief
- Work closely with clients to drive business and strategy forward; Propose/present high-impact, profitable workshops. Ensure top-notch logistics, innovative approach, and client contentment
- Create fresh workshop offerings to boost business
- Demonstrated ability to influence award-winning creative projects
Skills & Qualifications
- 10-15+ years' overall experience in research and strategic planning
- Critical and analytical thinker, innovator, and visionary who sparks creativity
- Experience in launching brands is a must
- Leadership experience (previous team management and development)
- Skilled in building strong client relationships and trust through thorough immersion in the client's business
- Highly collaborative and effective at working with internal and external partners
- Outstanding written and oral communication abilities
- Diverse background, including expertise in business strategy development, marketing strategy, consumer insights, and/or account planning
- Prior involvement in the automotive industry is a bonus
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