Digital Analytics Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates Sephora USA, Inc Full time

Press Tab to Move to Skip to Content Link

At Sephora, we stand together, and we stand for something more. For empowerment, for exploration, for the opportunity to impact people's lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity, and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.

Reimagine your future, with Sephora.

OUR VALUE PROPOSITION:

We have a powerful culture that fuses aspirations, uniqueness, authenticity and valued by each and every Sephora member:

These are the values:

Beauty & Beyond:

We reimagine beauty by inspiring our customers, empowering people and helping them become the best versions of themselves.

Creativity Unleashed:

We encourage exploration, innovation and having fun.

Endless Evolution:

At Sephora you are empowered to choose your own path and accelerate your growth.

Boldly Authentic:

We celebrate diversity and embrace your unique and winning spirit.

Position Purpose

Excellent planning, organization, problem identification/resolution skills and data analysis skills are critical for success.

You should also possess excellent communication and problem-solving skills to provide valuable insights and recommendations.

By implementing effective tag management & web analytics strategies, you can help business make informed decisions and achieve their digital marketing objectives.

Key Accountabilities

Champion the needs of the Sephora Middle East customer and local business stakeholders to ensure local requirements are prominent on the road map.

Design, develop and support the web analytics instrumentation architecture - Own all Google Analytics and Tag Manager environment & processes.

Design, develop, implement, and manage tag management and web analytics strategies that align with the business goals.

Oversee and organize various third-party tags, manage existing pixels, implement new pixels, retrieve info about pixels, implement custom events, user management and troubleshooting.

Ensure the integrity and accuracy of tagging environment by continually monitoring tags, both manually and with automated tools.

Consistently evaluate and revise environment where necessary to improve stability, flexibility, scalability, and futureproofing including debugging, troubleshooting, and fixing configuration issues.

Create, implement, and manage tracking plan to capture customer behavior in GA4 on Web and App.

Perform regular audits to ensure data quality, accuracy, and completeness of information regarding Tag manager and Analytics considering internal requirements.

Provide insights and recommendations based on web analytics data to help improve website's performance and user experience.

Create custom reports and dashboards using web analytics tools such as Google Analytics4, Looker Studio, Power BI, Excel or other analytics tools using big query data.

Collaborate with cross-functional teams to identify opportunities for optimization and growth through data-driven insights.

Stay up to date with industry trends and best practices in web analytics and digital marketing.

Conversion API tracking setup for the main marketing platforms: Facebook, Snapchat and TikTok.

Train and educate clients on how to use web analytics tools and interpret data to make informed decisions.

Communicate effectively with team members to ensure successful completion of projects and deliverables.

Project management of rollouts for new functions.

Development of new solutions for complex tracking and tagging requirements.

Validation and recommendations of digital business requirements for several tools: Analytics, Google Tag Manager & CMS.

Support Business Analysts and Digital Marketing teams with eCommerce dashboards and insights.

Skills, Experience and Personality

5 yrs. Experience in analyzing data using web analytics tools.

Expertise in tag management systems like Commander ACT, GTM, etc.

Experience with Google Analytics (UA and GA4)

Advanced data querying on Big Query

Expertise in data visualization & reporting on Looker Studio, Power BI, etc

Strong knowledge of online marketing channels and channel attribution.

Proficiency in Excel and SQL

Understanding of A/B testing methodologies

Ability to provide data-driven recommendations.

Experience with heat mapping tools like content square.

Knowledge of website usability testing

Most importantly, She/he needs to live and breathe the Sephora Culture, DNA and Employee Value propositions (EVP) with a passion for people and making a difference. She/he need to have excellent authentic communication and influencing skills and be energized by working in a fast paced, dynamic environment.

#J-18808-Ljbffr

  • Dubai, Dubai, United Arab Emirates Marketing Management Analytics, Inc. Full time

    Digital Marketing Expertise and Product Development Lead the development and launch of innovative digital tools using Ipsos data and technology solutions. Focus on integrating cutting-edge services like social listening, influencer marketing, and other relevant areas into new Ipsos products. Maintain a deep understanding of current digital marketing...


  • Dubai, Dubai, United Arab Emirates Techcarrot FZ LLC Full time

    Bachelors degree in a relevant field (e.g. Business Marketing). Proven experience of 6 years as a Digital Analytics Specialist or similar role Proficiency in digital analytics tools such as Google Analytics Adobe Analytics or similar platforms. Strong analytical and problemsolving skills with the ability to derive actionable insights. Experience in a...


  • Dubai, Dubai, United Arab Emirates VOUS Digital Marketing Full time

    We are looking for a talented Digital account manager to join our team. You will manage our client portfolio to help our clients improve their web presence. As a Digital account manager, you should have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to company strategy and...


  • Dubai, Dubai, United Arab Emirates Nexus Digital Marketing Pvt Ltd Full time

    ob Position: Digital Marketing ManagerWork Exp : - 4 yearsQualification : Bachelor's or master's degree in marketing or a related fieldKey skills : Solid understanding of Business development, Team Building & management. Highly creative with excellent analytical abilities. Knowledge of SEO, SEM, SMM.Please read the below job descriptions & requirement...


  • Dubai, Dubai, United Arab Emirates Vybinex Digital Solutions Full time

    Responsibilities:Strategy Development: Create and execute digital marketing strategies aligned with client objectives. Conduct market research and competitor analysis to identify opportunities.Campaign Management: Manage endtoend digital campaigns, including planning, execution, and optimization.Analytics and Reporting: Monitor and analyze campaign...


  • Dubai, Dubai, United Arab Emirates Digital At M Full time

    We are looking for an experienced and result-driven Digital Marketing Strategist to join our awesome marketing team As a Digital Marketing Strategist at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.ResponsibilitiesBuild, plan and implement the overall digital marketing...


  • Dubai, Dubai, United Arab Emirates Vybinex Digital Solutions Full time

    Vybinex Digital Solutions is seeking an experienced and dedicated Client Account Manager to join our dynamic team. The ideal candidate will be responsible for managing client relationships, ensuring the successful delivery of digital marketing services, and driving client satisfaction and growth. This role requires a proactive, detail-oriented professional...


  • Dubai, Dubai, United Arab Emirates Enum Digital Technology Full time

    About Company:We Enum Digital ( Digits that Define Growth ) are a fast-growing and well-reputed Dubai's 1st Digital Experiential Marketing Agency. We Activate Businesses & Brands for Digital Change and help Global Organizations and Businesses procure cost-effective, reliable, and world-class software solutions, digital designs, and marketing services. At...


  • Dubai, Dubai, United Arab Emirates Trustline Digital Full time

    Job Title: Digital Marketing InternLocation: Dubai, UAEDuration: 3 MonthsAbout Trustline Digital:Trustline Digital is at the forefront of digital marketing, providing data-driven solutions that power business success. Our commitment to quality, transparency, and results differentiates us in the industry. As a quantitative digital marketing firm, we offer...


  • Dubai, Dubai, United Arab Emirates Vybinex Digital Solutions Full time

    Vybinex Digital Solutions is seeking an experienced and dedicated Client Account Manager to join our dynamic team. The ideal candidate will be responsible for managing client relationships, ensuring the successful delivery of digital marketing services, and driving client satisfaction and growth. This role requires a proactive, detail-oriented professional...


  • Dubai, Dubai, United Arab Emirates Citi Full time

    Responsibilities: Work closely with the digital marketing and acquisition team to identify opportunities to improve funnel efficiency, implement A/B testing strategies Utilize statistical and segmentation tools to develop targeting strategies for digital acquisition programs. Implement digital acquisition and existing customer management on Citi's digital...


  • Dubai, Dubai, United Arab Emirates Horizontal Digital Full time

    Senior Digital Project Manager | Horizontal Digital DubaiHorizontal Digital is an experience forward consultancy that invests in understanding the needs, wants and ambitions of customers through the data they provide — data that is unlocked across every digital experience and engagement. We use this data to meet customers in the right moment, at the right...

  • Digital Marketer

    2 weeks ago


    Dubai, Dubai, United Arab Emirates INGENIOUS DIGITAL MARKETING MANAGEMENT Full time

    Responsibilities: Develop and execute impactful digital marketing strategies aligned with business goals. Stay updated on emerging trends in the digital landscape. Implement social media campaigns to boost brand visibility. (Facebook, Twitter, Instagram, Tiktok, Snapchat) Monitor and analyze social media performance. Collaborate on optimizing content for...


  • Dubai, Dubai, United Arab Emirates Horizontal Digital Full time

    Senior Digital Project Manager | Horizontal Digital DubaiHorizontal Digital is an experience forward consultancy that invests in understanding the needs, wants and ambitions of customers through the data they provide — data that is unlocked across every digital experience and engagement. We use this data to meet customers in the right moment, at the right...

  • Digital Sales Person

    2 weeks ago


    Dubai, Dubai, United Arab Emirates IBG Digital Solutions Full time

    Digital Sales Person Are you a dynamic and goal-oriented individual with a knack for digital sales? IBG Digital Solutions is seeking a Digital Sales Person to join our team.As a Digital Sales Person, you will play a pivotal role in driving our digital sales efforts and expanding our client base.Responsibilities:Identify and target potential clients through...


  • Dubai, Dubai, United Arab Emirates Jon East Digital Marketing Est Full time

    Digital Marketing ExecutiveJob Types: Full-time, ContractSalary: From 2500AED to 4000 AEDWe are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing...

  • The Team Builders

    2 weeks ago


    Dubai, Dubai, United Arab Emirates Marketing Manager Full time

    The job posting is outdated and position may be filledJob Alert You will be updated with latest job alerts via emailValid email field requiredSend jobsJob Alert You will be updated with latest job alerts via emailValid email field requiredSend jobsWe are looking for a Marketing Manager for a leading hospitality company based in Dubai.What will you do?Plan...


  • Dubai, Dubai, United Arab Emirates Huco digital Full time

    ob Title: Digital Marketer With Real Estate Leads Generation ExperienceLocation: Dubai, United Arab EmiratesJob Summary:Key Responsibilities: Collaborate with the creative team to produce engaging and highquality content that resonates with the target audience. Utilize datadriven insights to optimize campaign performance and improve ROI. Monitor and analyze...


  • Dubai, Dubai, United Arab Emirates Horizontal Digital Full time

    At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This manta is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make...


  • Dubai, Dubai, United Arab Emirates Digital Orks Agency Full time

    Key Responsibilities: Communicate with clients to understand their needs and develop effective digital marketing campaigns Manage and grow client relationships, ensuring satisfaction and renewal of contracts Develop and present proposals for new and existing clients Monitor and report on campaign performance, making adjustments as necessary Stay up to date...