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Head of Marketing
1 hour ago
Head of Marketing (Performance – Crypto), Dubai, Onsite, Up to $150,000 + Performance Bonus Industry: Fintech & Digital Asset TradingRole Type: Full-time, Senior Leadership/Head of.Location: Dubai, UAE (Onsite)Reports to: Group CMO About the Opportunity A fast-growing multi-asset digital trading group is seeking an experienced Head of Marketing (Performance – Crypto) to own and scale user acquisition, engagement, and revenue growth across its cryptocurrency trading platforms. This is a hands-on leadership role with full P&L accountability for crypto marketing performance. You will build and execute campaigns that drive verified sign-ups, KYC completions, first-time deposits, and sustained trading activity across spot, perpetual futures, and copy-trading products. The Challenge Deliver measurable, scalable growth across the group's crypto user base through performance marketing excellence—balancing aggressive acquisition targets with efficient unit economics and regulatory compliance. Key Responsibilities Performance Marketing Ownership Own end-to-end performance marketing for cryptocurrency products across paid search, paid social, programmatic, display, SEO, affiliate, and influencer channels Build and optimize marketing funnels from awareness through to active trading Develop attribution models, cohort analysis, and LTV/CAC frameworks to drive efficient spend allocation Manage and scale performance marketing budgets with clear ROI accountability User Acquisition & Retention Drive verified user sign-ups, KYC completions, first-time deposits, and trading volume growth Build re-engagement and retention campaigns to maximise user lifetime value Develop segment‑specific strategies for retail traders, active traders, and high‑volume users Campaign Execution Plan and execute product launches, trading pair listings, and promotional campaigns Coordinate with product, design, and content teams to deliver high‑impact creative assets Run A/B testing and continuous optimization across all campaign elements Analytics & Reporting Establish KPI dashboards and weekly reporting cadences Deliver clear performance insights to leadership with actionable recommendations Monitor competitive landscape and adapt strategies accordingly Team Leadership Build, mentor, and manage a high‑performing crypto marketing team Set clear targets, provide coaching, and drive accountability across the function Compliance Alignment Ensure all campaigns comply with regional advertising standards, AML guidelines, and platform policies Work closely with Legal and Compliance teams on campaign approvals Required Experience 8–12 years in performance marketing within crypto exchanges, FX/CFD brokers, fintech, or high‑growth digital trading platforms Proven track record driving measurable user acquisition and revenue growth in cryptocurrency or online trading environments Direct experience marketing spot trading, perpetual futures, and/or copy-trading products Experience managing six-figure monthly performance budgets with clear ROI accountability Strong understanding of crypto trader behavior, market cycles, and competitive positioning Technical Skills Expert proficiency in Google Ads, Meta Ads, programmatic platforms, and affiliate networks Strong analytics capability with GA4, Mixpanel, Amplitude, or similar tools Experience with marketing automation and CRM platforms Understanding of blockchain, tokenomics, and digital asset markets Leadership & Soft Skills Hands‑on operator comfortable executing as well as strategizing Strong analytical mindset with data‑driven decision making Excellent communication and stakeholder management skills Ability to thrive in fast‑paced, high‑accountability environments What We Offer Salary: Up to $150,000 USD annually Performance bonus: Linked to user acquisition and revenue KPIs Opportunity to shape growth strategy for a leading multi‑asset trading platform Dynamic, entrepreneurial work environment in Dubai This is a results‑driven role for a performance marketing specialist with deep crypto industry experience. If you have scaled user acquisition for a cryptocurrency exchange or trading platform and want to own the growth function for a fast‑moving fintech, we want to hear from you. #J-18808-Ljbffr
