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Our client is a fast-growing DTC brand, looking for a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk. What You’ll Do As our Creative Strategist, you’ll own end-to-end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and more.
Your Core Responsibilities Creative Strategy Develop and lead multi-SKU ad creative across the customer journey Craft and test messaging angles, formats, and frameworks that drive conversions Use customer reviews, performance data, and market trends to prioritize concepts Scripting & Concepting Regularly script the following: VSLs (Video Sales Letters) UGC and VO-led ads Short-form scripts and hooks Static ad copy/concepts Motion briefs (GIFs, animations) Ensure each concept is emotionally resonant, platform-native, and conversion-optimized Review & Feedback Loop Participate in review rounds with our in-house producer/editor team Provide clear, constructive feedback to elevate quality and align with brand tone Cross-functional Collaboration Join weekly syncs with our internal creative and growth team Collaborate on creator casting and brief development (we use Insense) Recommend and help iterate on workflow improvements and testing strategy Success Looks Like Consistent delivery of high-impact creative that boosts ROAS Strong understanding of ecommerce trends, ad psychology, and performance hooks Ability to work fast without sacrificing polish Willingness to go above and beyond during campaign pushes or launches Your Toolkit You’ve developed creative for DTC brands in wellness, personal care, pet, or similar spaces Familiarity with Meta Ads Manager data or know how to read performance feedback You can script, concept, and brief editors or animators Not afraid to jump on Slack or join calls — communication matters here Deliverables & Compensation 11 scripts per week. This includes: Statics (IMG ads), Elevenlabs / UGC, Iterations, VSLs Flexibility for fast scale-up if we hit a groove Open to creative tests before long-term scope agreement Requirements 3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategy Proven experience driving growth through paid media creative Deep understanding of Meta and TikTok creative best practices Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER Ability to turn data and insights into actionable creative direction Experience writing emotionally resonant copy Experience in guiding creative teams Benefits Work from Anywhere Competitive Salary Flexible Hours #J-18808-Ljbffr
