Product Manager

Roles and ResponsibilitiesStrategic and PlanningRecommend and develop the Products & Marketing functional strategy in line with business vision, mission, and corporate objectives.Ensure that the overall business strategy is translated into annual Products & Marketing operational business plans and the performance is monitored to ensure business plans are in line with the overall strategy.Policy, Procedures, Process and SystemsRecommend & develop Product & Marketing functional policy, systems, processes, procedures, and controls covering all Product & Marketing functional areas in line with policies to ensure fulfilment of all relevant procedural/legislative requirements while delivering quality and cost-effective service in a consistent manner.ComplianceManage Products & Marketing compliance frameworks and programs within the Products & Marketing department, ensuring alignment with local and international laws, regulations, and industry standards.B. Core Responsibilities:Product and Performance ManagementManage the Photocopiers and Calculators product portfolio within designated geographical territories.Recommend & develop product strategies that safeguard product lifecycle and secure a strategic market position, price positioning and by model profitability.Conduct in-depth analysis of market trends and pricing dynamics to uphold competitiveness and bolster profitability.Ensure that all products and marketing efforts comply with relevant industry regulations and standards.Assist in the strategic planning and execution of new product launches, ensuring successful market entry and sustained growth.Recommend, develop and maintain a product training program for both internal teams (sales, support) and external partners/dealers, ensuring that they are well-versed in product features, benefits, and applications.Partner ManagementWork closely with partners to understand their needs and assist them in gaining a better share in the market.Develop and maintain strong relationships with partners to ensure effective collaboration and communication.Provide guidance and support to partners on product positioning, pricing, and marketing strategies.MarketingCollaborating seamlessly with cross-functional teams to meticulously devise and execute comprehensive marketing plans and dynamic campaigns.Mining market trends and unraveling customer insights to unearth promising growth opportunities and innovative pathways.Ensuring the seamless alignment and effective communication of marketing strategies with both the product and sales teams.Budget ManagementCollaborate in setting internal and HQ related sales budget, by account, by fiscal, by model.Guide and motivate Sales Account Managers and Partners to ensure that overall sales budgets are met in alignment with internal guidelines and targets.Monitor and report on budget performance to ensure alignment with business objectives.Performance ManagementRecommend & develop performance metrics to measure the effectiveness of product and marketing strategies.Monitor and report on performance metrics to ensure steadfast alignment with overarching business objectives.Use performance insights to inform continuous improvement and optimization of product and marketing strategies.Market ExpansionExplore opportunities for expanding product presence into new international markets and develop entry strategies.Present product and marketing strategies, performance updates, and future plans to the senior management team.Contribute to the development of the company's long-term strategic vision, ensuring alignment with product and marketing strategies.Identify potential risks and market challenges that may impact product performance and devise contingency plans to mitigate them.Customer Relationship ManagementDevelop and conduct product-focused training programs for the sales force to enhance their product expertise.Collaborate closely with the sales team to provide them with the necessary product knowledge, tools, and materials for effective selling.C. Development Responsibilities:CulturePromote a culture of innovation and continuous improvement.Create and foster a collaborative work environment within the Products and Marketing team.Coaching and MentoringProvide guidance, mentorship, and coaching to junior team members, assisting in their professional growth and skill development.Foster a collaborative and knowledge-sharing environment within the team, encouraging continuous learning and improvement.REQUIREMENTS:Bachelor's degree in marketing, Business Administration, Engineering, Management, or equivalent is required.Master's degree in executive MBA, Engineering, Management or equivalent is preferred.Experience in the multi-functional printers is mandatory.Desired Candidate ProfileProduct Strategy and VisionDefining Product VisionCreating a clear and compelling vision for the product that aligns with the company's goals and customer needs.Communicating this vision to stakeholders and ensuring the product's development aligns with long-term strategic goals.Setting Product StrategyDeveloping a strategic plan for the product, including market positioning, target audience, and competitive advantage.Continuously evaluating and adjusting the product strategy based on market trends, customer feedback, and business objectives.Product Roadmap CreationCreating and maintaining a product roadmap that outlines the key features, milestones, and timelines for product development.Prioritizing product initiatives based on customer impact, business value, and resource availability.Market Research and AnalysisConducting Market ResearchResearching and analyzing market trends, customer needs, and competitor products.Gathering insights to inform product decisions and identify market gaps or opportunities.Customer Feedback and ValidationEngaging with customers to collect feedback through surveys, interviews, and usability testing.Validating product ideas and features with real-world user feedback to ensure the product addresses customer pain points.Competitor AnalysisMonitoring competitor products and features to identify strengths, weaknesses, and opportunities for differentiation.Ensuring the product remains competitive in the market by adjusting the product's offerings as needed.Product Development and ExecutionCollaborating with Cross-Functional TeamsWorking closely with engineering, design, marketing, sales, and support teams to ensure seamless product development.Ensuring all teams are aligned with the product vision, goals, and deadlines.Feature Prioritization and Roadmap ManagementDeciding which features to build and when, based on customer needs, business value, and technical feasibility.Balancing short-term demands with long-term strategic goals and managing product backlogs.Defining Product RequirementsWriting clear and detailed product requirements (e.g., user stories, functional specifications) to guide the development process.Translating business goals into actionable tasks for the engineering and design teams.Agile Methodology and Sprint PlanningUsing Agile methodologies (e.g., Scrum, Kanban) to manage product development cycles.Organizing and participating in sprint planning, daily standups, and reviews to ensure the team is meeting product goals.#J-18808-Ljbffr