Cluster Commercial Director

Cluster Commercial Director Join to apply for Cluster Commercial Director role at SIRO Hotels At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn. About The Role The Cluster Commercial Director is the strategic commercial leader responsible for driving the revenue and profitability performance of One&Only One Za’abeel and SIRO One Za’abeel. This role integrates and oversees all Sales, Marketing, Revenue Management, and Reservations functions, ensuring alignment under a unified commercial strategy. The CCD will shape a forward‑looking strategy, strengthen the hotels’ market positioning, drive direct revenue contribution, and build long‑term value for both properties. This role requires an entrepreneurial, analytical, and luxury‑experienced leader capable of influencing multiple stakeholders, balancing owner expectations, and delivering competitive outperformance across all channels. Key Responsibilities Develop, execute, and continuously evolve the cluster’s annual commercial plan and long‑term business strategy. Align commercial objectives with brand vision and ownership priorities to ensure sustainable profitabilityli> Conduct ongoing market intelligence studies and competitor benchmarking, translating insights into actionable initiatives. Represent the cluster at corporate and ownership forums, presenting performance updates, forecasts, and market outlook. Revenue Optimization Lead all pricing, inventory, and distribution strategies across segments (Rooms, Groups, Catering, Residences, Wellness, and ancillary revenues). Optimize RevPAR, TRevPAR, GOPPAR, and market penetration indexes (MPI, ARI, RGI). Champion dynamic pricing, upsell programs, and cross‑selling initiatives across both properties. Ensure seamless connectivity and performance across all distribution systems, OTAs, and GDS platforms. Sales & Account Management Direct all sales activities to secure profitable business across corporate, leisure, MICE, and luxury consortia segments. Build and maintain strong partnerships with top global accounts, travel advisors, and key intermediaries. Drive the development of long‑stay residential agreements and wellness‑driven business models. Ensure group, catering, and events sales strategies maximize space utilization and contribution margins. Marketing & Brand Management Lead the creation and implementation of the annual marketing plan, ensuring global visibility and brand alignment. Oversee digital marketing, CRM, loyalty, partnerships, PR, and content strategies to enhance direct acquisition and engagement. Position OOOZ and SIRO OZ as iconic, differentiated brands in the global luxury urban and wellness segments. Manage marketing budgets with a clear focus on ROI and measurable outcomes. E‑Commerce & Distribution Enhance direct booking performance and reduce reliance on high‑cost intermediaries. Ensure both hotels maintain best‑in‑class digital presence, optimized websites, and conversion‑focused content. Partner with corporate offices on CRM, loyalty integration, and emerging distribution technology. Team Leadership & Development Lead, coach, and inspire a diverse, high‑performing commercial team across both hotels. Foster collaboration with Operations, F&B, Spa & Wellness, and Finance to ensure alignment on guest journey and profitability. Build a talent pipeline, succession planning, and future leaders within the commercial disciplines. About You Skills, Experience & Educational Requirements Minimum 5‑10 years of commercial leadership experience, with at least 3–5 years as Director of Sales & Marketing or Commercial Head at a luxury or ultra‑luxury property (cluster or large‑scale preferred). Proven track record in opening or repositioning luxury properties is highly desirable. Strong understanding of Dubai and international luxury travel markets. Bachelor’s degree in Business, Marketing, Economics, or Hospitality Management (MBA preferred). Demonstrated expertise in data‑driven decision making, revenue optimization, and contract negotiation. Advanced knowledge of Opera PMS, Salesforce, IDEAS/Revenue Systems, and Microsoft Office Suite. Exceptional communication, presentation, and interpersonal skills; fluency in English required, additional languages an asset. Seniority Level Director Employment type Full‑time Job function Business Development and Sales Industries Hospitality #J-18808-Ljbffr