Marketing Communications Manager

2 months ago


Dubai, United Arab Emirates CC Staffing International Full time

A marketing and communications managersupervises and develops a companys marketing and communicationsstrategy and is responsible for the design and distribution of itsbrand. They help create marketing plans that attract more customersand work with others including content creators copywriters and PRofficers to ensure that an organizations publicationsadvertisements and digital content reach the targetaudience.

Responsibilities:

Essential duties and responsibilitiesinclude but are not limited to those listed below:

Strategic:

  • Developing the Functions work plan andassigning related activities to serve the achievement of theFunction/ Departments goals.
  • Supervising theimplementation of the Functions plans monitoring workflow andensuring adherence to policies and procedures. Ensuring thatinstructions circulars and organizational and operational decisionsare followed and applied.
  • Ensuring that workactivities are carried out according to the preset performancegoals and suggesting any necessary actions to the directsupervisor.
  • Participating in setting theFunctions budget in addition to monitoring and controlling theexpenditure in coordination with the FinanceFunction.

Technical &Executive:

  • Managingand overseeing the analysis stage on marketing communication briefsdeveloped by Marketing and Business Development functions in orderto develop suitable advertising plans and marketingcampaigns.
  • Ensuring maintaining the companysbrand image and corporate identity creating and increasing brandawareness in addition to ensuring brand consistency throughout allactivities and operations.
  • Supervising thedesigning production and distribution of marketing andadvertisement material in coordination with external and internalconcerned parties.
  • Guiding and supervising thecompanys social media efforts and providing feedback and directionsin regard to social media plans andstrategies.
  • Identifying potential agreementswith advertising and marketing agencies and establishingnegotiating and maintaining agreements in addition to constantlyevaluating the performance of the vendors and serviceproviders.
  • Sales Support; devise innovativestrategies and campaigns to support the sales team in order togenerate highquality new sales leads.
  • Ensureall product information and details are accurate across website anddigital channels.
  • Proven track record incustomer acquisition and retention ideally in companyproducts.

Administrative:

  • Conducting periodic meetings with directreports to ensure that priorities are clear and workflow is runningsmoothly.
  • Preparing periodic reports concerningthe functions activities andachievements.
  • Ensuring manpower requirementsare met according to specified manpowerplans.
  • Appraising direct reports performanceaccording to scheduled plans and recommending necessary actions asper the applied practices.
  • Satisfying thedirect reports training needs and evaluating the outcomes oftraining courses and making changes as and whenneeded.
  • Approving direct reports administrativeaffairs such as vacations leavesetc.
  • Nominatinga deputy to carry out the responsibilities of the position wheneverthe need arises.
  • Brand; Manage develop andcontrol the brand in all media both internally andexternally.
  • Corporate Communications; manageand develop corporate communications to customers such asnewsletters briefings and other suchcommunications.
  • Campaign Management; work withthe marketing team to develop integrated marketing campaigns thatreach our audience in the most time and costeffective way. Allcampaigns should be integrated with sales to ensure timely andeffective followup to maximize ROI.
  • InternalCommunications; manage and deliver a consistent message toemployees to drive engagement.

Skills
  • Bachelors degree in a related field required(Marketing Communications).
  • 10 years ofexperience in marketing andecommerce.
  • Experience developing and executingdigital marketing strategy social media (organic and paid) websitemobile and app.
  • A proven background inbusinesstobusiness marketing with extensive general marketing andcommunications experience.
  • Expertise indeveloping integrated communications programs drawing on all areasof the marketing mix including direct marketing CRM events anddigital channels.
  • Experience in media corporateand public affairs directly and throughagencies.
  • Expertise in brandmanagement.
  • Ability to identify key messagesaudiences and channels and formulate a communications strategyacross them all.
  • Strong communication skillsincluding copywriting.
  • Ability to travelBaghdad Jordan &Africa.

Remote Work :

No



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