Ecommerce Manager
4 weeks ago
About the brand
Parfums de Marly, the Haute Parfumerie Maison created by Julien Sprecher, revives the splendor of the lifestyle of Chteau de Marly, a place dedicated to pleasure and celebration during the 18th century. A refined perfumery, respecting French savoir-faire, with audacious compositions that dare to go against the grain. Each fragrance has its own olfactory signature, developed from a palette of noble ingredients. Parfums de Marly creates a unique experience that reflects the fascinating association between the classic and the contemporary. The splendor of the 18th century through a prism of modern vision.
A new Perfume dimension to access another dimension of the Being
About the role
Global Role | DTC Shop US, UK, Europe & UAE
This is an exciting global opportunity at Parfum de Marly for an E-commerce Manager. In this role, you will be responsible for driving and optimizing our Direct-to-Consumer (DTC) online shops across key markets, including the US, UK, Europe, and the UAE. As a key player in our global digital strategy, you will ensure a seamless, high-performing e-commerce experience that aligns with our brands luxury identity and enhances customer engagement worldwide.
The E-commerce Manager will be at the heart of our digital platforms, overseeing user experience, content strategy, and technical enhancements. Acting as a strategic coordinator, you will collaborate with technical, design, and marketing teams to deliver a consistent, engaging, and conversion-driven digital journey for our customers.
Key Responsibilities:User Experience (UX/UI) Optimization
- Work closely with UX/UI designers to enhance design, navigation, and fix the basics (PDP, Homepage, PLP).
- Collaborate with CRO (Web analyst) to identify and implement optimization opportunities.
- Implement improvements to streamline the conversion funnel.
- Ensure flawless execution of optimizations during site launches and updates.
- Daily updates and optimization of the website based on our Animation Plan, product performance, and product launches.
Content Management and Editorial Strategy
- Ensure content aligns with brand identity and user expectations: Brief and Guide the content team on our requirements and needs.
- Conduct competitive analysis of user journeys for insights and future activations.
- Coordinate with content teams to ensure timely delivery of Always-On content, launch kits, and campaigns.
- Optimize web content to boost engagement and SEO.
- Collaborate with communication teams to align editorial content with brand strategy.
Collaboration with Technical & Digital Marketing Teams
- Work with developers (external agency) to implement our Yearly Roadmap, managing the process from briefing to project execution and go-live.
- Have a comprehensive understanding of our Shopify Theme to make changes and optimize sections directly in the Back Office.
- Collaborate with CRM and data teams to enhance personalization in the customer experience.
- Ensure cross-device compatibility (mobile, desktop).
- Knowledge of UX/UI design principles (navigation, digital ergonomics, wireframing).
- Proficiency in web analytics tools (Google Analytics, Contentsquare, Hotjar, etc.).
- Ability to manage digital projects with internal and external teams.
- Strong understanding of SEO and content strategy.
- Attention to detail and analytical mindset.
- Project management and team coordination skills.
- Masters degree (Bac+4/5) in digital marketing, UX design, e-commerce, or digital communication.
- 3 to 5 years of experience in digital marketing, UX, or e-commerce.
- Experience with CMS tools (Shopify), CRM, and marketing automation.
- Innovative mindset, proactive attitude, and business-oriented approach.
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