Brand Planning Manager

3 weeks ago


Dubai, United Arab Emirates Halian Full time
  • Strong focus on Customer/Consumerinsights via research, market, data, answering business questionswith insights to craft holistic BrandStrategy
  • Build the Brand Strategy for theregion staying true to the Host Brand Global DNA with brand plansby market
  • Working closely & buildingcritical relationship with the Host Brands as partners to land thebrand objectives, innovations in market. Be the influence &voice of the brand to the Host Brand to drive rightimpact.
  • Build capabilities within the branddivision team as well as the whole marketingorganization.
  • A Critical analytical Eye on thebusiness to spot possibilities of growth and reach out to make themhappen.
  • Be the Interface and Single Point ofcontact from the Central Digital & Marketing Division toaction the strategy.
  • Guide the Customer& Market Knowledge team to drive the business questions,Research designs and approach.
  • DevelopIntegrated Business Plans recommendations and strategies inpartnership with the Divisions and brandleaders.
  • Be the partner with the Operationsteam to land the brand plans in market, partner with store openings& major activations to build thebrand.
  • Partner with the Customer &Market Knowledge, Data, Ecom, Delivery, CRM, Loyalty to bringexternal & internal view to build holistic businessplanning to answer questions and hypothesis on how to drive thebusiness via strong understanding and receptivity channelsegmentation, ROI Bottoms up exercise.
  • PerQuarter bring the impact/ results of the customer full funnelmarketing for review with the Business Division head withopportunities & corrective actions asneeded.
  • Drive with the Marcom team and otherDivisions within the Digital division (Ecom, Delivery, CRM, CS,Data Sciences) to bring brand plans to life in a customer centricOMNI-channel approach & measure their impact in a databasedapproach.
  • Work with the Marcom Teams to deliverintegrated customer led Omni-channel mix; they represent the brandvoice along with the brand Operationsteam.
  • Develop customer & country-basedMarketing Mix Recommendation activities & plans with theMarcom team to get the maximum out of the marketingbudget.
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