Head of CRM and Loyalty

3 weeks ago


Dubai, United Arab Emirates Al Tayer Insignia Full time

· Set strategic target for the CRMand Loyalty base to support all businessdivisions

· Set and deliver KPIsfor CRM and Loyalty to ensure continuousgrowth

· Manage all CRMapplications with strong experience in martech and automation,ensuring systems optimization in line with strategic business needsfor CRM and Loyalty systems to provide an effective salesfunnel

· Ability to analysecustomer data and strong understanding of customersegmentation.

· Monitor customerbehavior through current systemavailability

· Streamline customerdata under one customer view

·Consult Marketing with a strategic approach towards the marketingcalendar

· Evaluate customer growthacross different markets and customer groups where the business haspresence

· Plan and manage Omnichannel marketing campaigns based on datainsights

· Identify and implementinnovative solutions to engage with customers across multipletouchpoints

· Conduct marketresearch to follow trends andcompetition

· Participate andfacilitate in customer strategy discussions across Al Tayer Grouprelating to Al Tayer Insignia, including but not limited todiscussions with senior stakeholders, committees and quarterlyplanning sessions etc.

· Establishthe governance of the CRM and Loyalty function within the CustomerExperience department

· Recommendchanges to CRM and Loyalty methodology



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