Copywriter

2 months ago

Dubai, United Arab Emirates Al Marwan Group Holding Full time

Responsibilities:

  • Developand write high-quality and engaging content, including blogs,articles, website copy, product descriptions, and marketingmaterials for the heavy equipmentindustry.
  • Create persuasive copy that alignswith SEO and keyword strategies to enhance online visibility anddrive organic traffic.
  • Craft bilingual contentin Arabic and English, ensuring accuracy, cultural relevance, andappropriate tone for each audience.
  • Utilizee-commerce best practices to optimize product descriptions andcopy, facilitating user understanding andconversion.
  • Collaborate with digital marketingteams to understand campaign objectives, target audiences, andtailor copywriting to specific marketingchannels.
  • Conduct thorough research on industrytrends, target audience preferences, and competitors to developcontent that stands out and resonates.
  • Adaptwriting style and tone to suit different platforms and channels,including social media, blogs, emails, andmore.
  • Collaborate with graphic designers andcontent creators to ensure a seamless integration of copy andvisuals.
  • Incorporate persuasive and relevant(CTAs) to drive user engagement andconversions.
  • Develop a deep understanding ofSEO principles, meta tags, and optimization techniques to enhancecontent's search enginerankings.
  • Monitor and analyze contentperformance using relevant metrics and provide insights forcontinuous improvement.
  • Stay updated withdigital marketing trends, content marketing strategies, andindustry developments to continuously enhance copywritingpractices.

Requirements:

  • Bilingual[English & Arabic]
  • 3+ years ofexperience in copywriting
  • Proven experience asa Copywriter with a portfolio showcasing diverse copywritingsamples.
  • Excellent command of English andArabic languages, with the ability to switch between bothseamlessly.
  • Proficiency in using SEO techniquesand incorporating keywords effectively.
  • Strongunderstanding of e-commerce best practices and the role ofpersuasive copy in drivingconversions.
  • Familiarity with meta tags, metadescriptions, and optimizing content for searchengines.
  • Solid understanding of differentdigital platforms and channels, tailoring copyaccordingly.
  • Ability to work collaboratively ina fast-paced, dynamic teamenvironment.
  • Exceptional communication,editing, and proofreading skills.
  • Creativethinking and a strong attention todetail.

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