Visual Merchandising Lead

5 months ago

Dubai, United Arab Emirates Sharaf Retail LLC Full time
  • implement improvements to internalprocedures and controls to improve efficiency, reduce costs andpromote and protect the business interests of the company whereverpossible. To carry out duties as tasked, ensuring that the companyservice standards, objectives, internal policies &procedures and company values are met or exceeded at all times.  SECTION 2. HOW YOUR JOB FITS INTO THE COMPANY Why youare important to us: How the store looks and the customerexperience has a massive impact on the success of the business andit is the responsibility of the Visual Merchandising Brand Head tomanage and direct the VM team to maintain the brand visualmerchandising guidelines that enhance the customer experience,increase the brand/store attraction and therefore, directly impactsales and the success of the brand. Who you need to collaboratewith: External: You will need to establish working relationshipsthe mall representatives and/or external service providers andcontractors (and the internal projects team) as necessary for thedelivery of certain renovations and display projects Internal: Youwill need to continuously direct, monitor & train the VMteam regarding current initiatives, promotions, displays and brandguidelines. The day-to-day implementation of the visual directiveswill require close cooperation with the ASM/SMs to ensure smoothand successful operational running, with regular reporting offeedback and information to the senior leadership team on allaspects of the operations that impact the success of the business.The challenges that need to be overcome: The retail industry is acompetitive business; as such, in line with the brand &company visual directives, you are responsible for creating adifference to the customer experience that stands out from thecompetition with a visually impactful environment that attracts andinfluences potential customers. You will need to constantly keepup-to-date with technology, trends and fashions in the industry aswell as observing and listening to customers; passing on yourskills and knowledge to the VM team as well as regular reporting tothe senior leadership team on your observations and feedback tomaximise the effectiveness of your assigned stores. The rolerequires a blend of the artistic and the commercial; requiring youto work with a wide range of specialists from designers, toarchitects, to contractor and internal VM, support and operationsteams How we measure success: The data driven measures of successinclude ensuring the VM teams under your supervision manageefficient and effective processing and implementation of newproducts, promotions or display initiatives and overall complianceto SOPs and the brand/company directives. Success is also measuredin the soft-skills areas such as team leadership and collaborationwith the brand management teams, as well as levels of commitment,proactivity, a willingness to accept challenges, learning andincreasing your knowledge & skills. The knowledge andexperience you need: A fashion or design related degree would bebeneficial and/or 10+ years of fashion retail experience 5+ yearsprevious experience in visual merchandising is essential, with atleast 5 years’ experience of working in ladies’fashion retail outlets. Essential skills include an eye for designand an artistic flair with an extensive understanding of visualmerchandising in a fashion retail environment. Team leadership andcommunication skills are a must, with a collaborative approach anda customer-centric attitude. The essential skills and competenciesthat lead to success: Technical Excellence The appropriateknowledge and skills to perform the role effectively andunderstanding how the role connects to colleagues and otherfunctions/departments Consistency & Quality The ability tofollow established systems & procedures whilst seekingcontinuous improvement to drive operational excellence in self andothers Customer Focus Demonstrating a customer first attitude andbehaviour; consistently improving personal skills to enhanceservice delivery and the internal/external customer experienceCollaboration Works with colleagues and other teams or departments,gaining consensus to win-win solutions and ideas or actions thatimprove operational effectiveness and efficiency. The competencieswe expect from our leaders Customer Centric Drives people &processes to improve operational effectiveness & enhancethe customer experience Operational Excellence Continuously seekingto enhance operational delivery and applying technology to optimiseefficiency Results Orientation Driven to achieve targets &goals; takes a commercial perspective in decision making tomaximise the P&L Educator - Building Team CapabilityContinuously builds the skills & abilities of the team toincrease effectiveness & individual careerprogression

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