Corporate Content Producer

4 weeks ago

Dubai, United Arab Emirates ITP Media Group Full time

ITPMedia Group reaches an audience of more than 104.6 million peopleacross the Middle East and beyond through its leading websitesportals social media platforms events conferences award ceremoniesmagazines books and social media influencers agency. We are one ofthe largest media companies in the Middle East with a portfolio ofmore than 80 brands. These brands include major international andregional names such as Time Out Arabian Business Harper s Bazaar GQand ConstructionWeek.

Corporatecommunications are centered on creating and distributing messagesto staff company stakeholders media contacts and the generalpublic. The incumbent has multiple roles ranging from publicrelations marketing and communication between management andemployees. As the Corporate Content Producer the incumbent willwrite press releases use social media and create articles for thecorporate intranet. A strong understanding of ITP Media Group sstrategic objective brand guidelines and working to keepcommunication consistent and positive both within the company andin the publiceye.

Theincumbent will manage the CEO & ITP s online presence bydeveloping a social media strategy producing excellent contentanalysing data identifying trends in customer interactions andplanning social campaigns to build an online community andcommunicate corporate values. The incumbent should be a highlymotivated creative individual with experience in copywriting and apassion for creating content in all itsforms.

TheCorporateContent Producerwillprimarily be responsible for but not limited to thefollowing:

OrganisationalCommunication
  • Liaisewith the corporate and brand teams to source / identifyopportunities forcommunications
  • Developdigital communications to achieve corporateobjectives
  • Supportcontribute and comply with quality and governance procedures asoutlined by the code of conduct of the UAE and corporateguidelines
  • Writingand distributing press releases to garner coverage for ITP MediaGroup
  • Monitorall media platforms for mentions of ITP Media Group its brands andkeyemployees
  • Devisea plan to address unfavourable press coverage ormisinformation

ContentStrategy &Management

  1. Administerthe creation and publishing of relevant original highqualitycontent (for all corporate channels) including copywriting longformarticles video ideating filming andediting
  1. Workclosely with the Corporate Admin Director to deliver the overallcontent strategy commensurate with the brand strategy and directionacross both internal and externalplatforms
  1. Workclosely with the Corporate Admin Director to design and deliverfarreaching social mediacampaigns
  1. Identifyand improve organisational development aspects to serve as contentin collaboration with Human Resources (i.e.: employee trainingrecognition and rewards for participation in ITP s marketing andonline reviewbuilding).
  1. Leveragethe right online tools to managecontent
  1. Analyzingthe company s social media strategy and identifying strategicweaknesses and making recommendations forimprovements
  1. Researchingsocial media trends and informing management of changes that arerelevant to the company s marketingactivities
  1. Implementan editorial content calendar to manage content and plan specifictimelycampaigns
Seeksnew methods and creative strategies to increase internal andexternal awareness of key events and changes in the businessincluding the launch of new products special events local andglobal community service and other topics ofinterest

ProjectManagement

  • Projectmanagement including the prioritization and management ofjobrelated processimprovements
BrandIdentityDevelopment
Strategicinsight and planning including ideating on social media strategyand assisting in devising campaign tactics
  1. Mineanalytics data and develop strategies for content creationoptimizing social channels and initiatives increase engagement andROI and to build brandawareness
  2. Developand implement policies and procedures for communicating on behalfof ITP Media Group that represents the corporate identity andpromotes and supports the trajectory of thecompany

Analytics&Reporting
Manageoverall analytics for social media including daily weekly monthlyand adhoc reportingon:
  • Campaignperformance social interaction and digital communications
  • Anyadhoc projects and / or tasks as required by thebusiness


Requirements

TechnicalCompetencies


  1. Creativethinking
  1. Analyticallysound
  1. Socialmediaunderstanding
  1. StoryBoarding
  1. VideoEditing
  1. ExcellentCommunication (written andoral)
  1. Content& TraditionalMarketing
  • AdobeCreativeSuite

BehaviouralCompetencies


  1. Empathy
  1. Patience
  1. Advocacy
  1. ConflictResolution

PERSONREQUIREMENTS


  1. Abilityto work under pressure with multiple deadlines andstakeholders
  1. Excellentcommunication skills (written and oral) including presentation andtrainingskills
  1. Strongcommunication and problemsolving skills must be able to communicateeffectively and be able to address challenges when they occur withstrong leadership andconfidence
  1. Excellentinterpersonal skills at all levels includingpeoplemanagement
  1. Capableof identifying and adopting bestpractices
  1. Teamplayer who is cooperative with sharing of information andknowledge
  1. Strongorganization and planning skills with a close attention todetail
  2. Abilityto make decisions and workautonomously
  3. Proventrack record demonstrating an understanding business operations andbusinessacumen

QUALIFICATIONS


  • BachelorsUniversity Degree preferably with English Journalism orCommunicationspreferred
  • Isproficient in and / or certified in Google Analyticsoptional

EXPERIENCE

  1. Possessesknowledge and experience in the tenets of traditional marketing.Marketing degree is welcomed but not required with relevant workexperience
  1. Demonstratescreativity and documented immersion in socialmedia
  1. Proficientin content marketing theory andapplication
  1. Experiencesourcing managing and publishingcontent
  1. Exhibitsthe ability to jump from the creative side of marketing toanalytical side able to demonstrate why their ideas areanalyticallysound
  • Displaysindepth knowledge and understanding of social media platforms theirrespective participants (LinkedIn Facebook Twitter InstagramYouTube TikTok Snap) and how each platform can bedeployedindifferentscenarios

  • Displaysability to effectively communicate information and ideas in writtenaudio and videoformat
  • Practicessuperior timemanagement
  • Isa team player with the confidence to take the lead and guide otheremployees when necessary. (i.e.: content development creation andediting of content and online reputationmanagement
  • Maintainsa working knowledge of principles of SEO including keywordresearch
  • Possessesgreat ability to identify potential negative or crisis situationand apply conflictresolution


Key Responsibilities: Lead, manage, and inspire a team of writers,reporters, and contributors to produce high-quality content fordigital and print platforms. Develop and execute an effectivecontent strategy that aligns with the brand's objectives andresonates with our target audience. Plan, assign, write, and editarticles, features, and daily online news stories, ensuringaccuracy, consistency, and adherence to the brand's editorialstandards. Stay updated on industry trends, news, and developmentsto ensure the brand's content remains timely and relevant.Collaborate with internal and external stakeholders, includingindustry experts and partners, to enhance content quality andcoverage. Ensure the timely publication of content across variousplatforms, including the brand's website, social media channels,and print publications. Monitor and analyse content performancemetrics to make data-driven decisions for continuous improvement.Provide guidance and mentorship to team members, fostering aculture of creativity, innovation, and professional growth.Qualifications: Bachelor s degree in Journalism, Communications,English, or a related field. A minimum of five years of editorialexperience, prior experience in B2B publishing is preferred.Required Skills: Exceptional English written and verbalcommunication skills. Strong editorial skills including editing,proofreading, and fact checking. Creative thinker with a keen eyefor design and visual aesthetics. Excellent organisational andproject management skills. Proficient in using editorial softwareand tools. Strong knowledge of digital publishing platforms,content management systems, and SEO best practices. Paywallexperience. Project budget management skills. Desirable Attributes:Passionate about the GCC technology market. Ability to workeffectively under pressure and meet deadlines. Collaborative teamplayer with strong interpersonal skills. Knowledgeable about thelatest trends in the travel industry. Energetic, self-motivated,and results driven. International roaster of travel writers andphotographers.

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