Social Media Lead
1 week ago
Overview Social Media Lead (Organic + Paid Amplification) — JOUD Coffee Location: Abu Dhabi, UAE Type: Full-time Language: Arabic & English (Arabic is mandatory) Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community—and has grown to 18 outlets as a homegrown UAE brand. We’re raising the bar on storytelling, craft, and cultural relevance: premium, warm, and unmistakably JOUD. We’re hiring a Social Media Lead who can do two things exceptionally well: • Create a world-class organic presence (taste-led content, voice, cadence, community) • Build the platform foundations and amplification engine so social performs—reliably, measurably, and at scale This is not a “posting” role. It’s a leadership role that sets standards, builds systems, and leads execution through a Social Media Executive and creative partners. Responsibilities Social strategy & brand voice (Instagram-first) Own the organic social strategy and channel identity: content pillars, tone, narrative, and what “premium but warm” looks like. Build the editorial calendar tied to launches, seasonal moments, and day-to-day brand building. Establish JOUD’s social standards: what we post, what we never post, and why. Creative direction & content machine Write/lead briefs for reels, stories, and carousels (hooks, scripts, storyboards, shot lists). Raise the bar on creative taste: pacing, visuals, copy, and cultural fluency. Partner with videography/design resources to deliver consistent, high-quality output. Community & brand care (Arabic-first) Set the tone for community management: warm, respectful, fast, and genuinely helpful. Build a clean escalation workflow with operations for complaints/issues and follow-through. Platform foundations & paid amplification (quiet excellence) Ensure the account ecosystem is set up properly: access, ownership, roles/permissions, and day-to-day reliability. Keep tracking and reporting clean and consistent (so performance can be trusted). Run and optimize paid amplification for key moments (launches, offers, seasonal pushes), including creative testing and audience strategy—without turning the brand into “ads content.” Leadership & operating cadence Lead and coach a Social Media Executive (publishing + community ops). Build repeatable workflows: briefs → production → approvals → scheduling → reporting → iteration. Report weekly insights: what’s working, what to scale, what to stop. What success looks like (first 60–90 days) JOUD has a clear, recognizable social identity and consistent cadence. Content quality rises—stronger hooks, higher retention, more saves/shares. Community response standards are tight and on-brand. Paid amplification works reliably (clean setup, measurable improvement, better learning loops). Requirements Strong organic social leadership for a premium brand (hospitality/retail/lifestyle preferred). Excellent Arabic writing + tone, and strong English (Arabic is mandatory). Strong creative judgment (you can spot what’s “off” instantly and fix it). Hands-on experience with Business Suite/Ads Manager, access management, and running paid social campaigns (awareness → retargeting → conversion where applicable). UAE cultural fluency (authentic vs cringe instincts). How to apply CV / LinkedIn Links to accounts you’ve led + 3–5 examples you’re proud of Short note answering: “What does premium-but-warm social feel like to you?” “Describe one time you improved a brand’s social performance—what changed and why?” #J-18808-Ljbffr
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Social Media Executive
3 minutes ago
Abu Dhabi, Abu Dhabi, United Arab Emirates The Social Room Full timeThe Social Room is looking for a Social Media Account Executive to support on various social media clients.Qualifications:Managed at least 5 accounts simultaneouslyMinimum of 2 years agency experienceFamiliar with scheduling toolsKnowledge of canva or design tools to create posts / storiesContent creation skills (iphone) and editing (capcut)Eye for design &...
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Social Media Lead
1 week ago
abu dhabi, United Arab Emirates Joudcafe Full timeOverview Social Media Lead (Organic + Paid Amplification) — JOUD Coffee Location: Abu Dhabi, UAE Type: Full-time Language: Arabic & English (Arabic is mandatory) Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community—and has grown to 18 outlets as a homegrown UAE brand. We’re...
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Social Media Lead
1 week ago
Abu Dhabi, United Arab Emirates Joudcafe Full timeOverview Social Media Lead (Organic + Paid Amplification) — JOUD Coffee Location: Abu Dhabi, UAE Type: Full-time Language: Arabic & English (Arabic is mandatory) Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community—and has grown to 18 outlets as a homegrown UAE brand. We’re...
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Social Media Lead
1 hour ago
Abu Dhabi, United Arab Emirates Joud Coffee Full timeSocial Media Lead (Organic + Paid Amplification) — JOUD Coffee Location: Abu Dhabi, UAEType: Full-timeLanguage: Arabic & English (Arabic is mandatory) Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community —and has grown to 18 outlets as a homegrown UAE brand. We’re raising the...
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Social Media Lead
1 week ago
abu dhabi, United Arab Emirates Joudcafe Full timeOverview Social Media Lead (Organic + Paid Amplification) — JOUD Coffee Location: Abu Dhabi, UAE Type: Full-time Language: Arabic & English (Arabic is mandatory) Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community—and has grown to 18 outlets as a homegrown UAE brand. We’re...
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