Strategic Marketing Lead — Ports Cluster

5 hours ago


Abu Dhabi, United Arab Emirates Abu Dhabi Ports Company Full time

Core Responsibilities: Direct effective execusion ofmarketing strategies for the Cluster and each of its businesses. Provide guidance on cluster’s marketing plans, campaigns, initiatives and programs. Foster successful relationships with key enablers for Cluster and/or its businesses’ marketing and PR activities via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives. Manage overall marketing services to protect the reputation of the cluster and consistently promote its services. Develop a customer‑centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence. Control budget and actual expenditure on marketing activities. Conduct market research to study industry best practices; latest channels, materials and tools; and propose new ideas in the cluster to promote products and services. Review cluster’s marketing content and the appropriate channels to attract customers. Prepare reports with regards to cluster’s marketing performance, current activities, bottlenecks and recommendation plans. #J-18808-Ljbffr


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