Senior Specialist

6 days ago

Abu Dhabi United Arab Emirates AD Ports Group Full time

Job Description Job Description Core Responsibilities: - Direct effective execusion of marketing strategies for the Cluster and each of its businesses. - Provide guidance on cluster's marketing plans, campaigns, initiatives and programs. - Foster successful relationships with key enablers for Cluster and/or its businesses marketing and PR activities via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives. - Manage overall marketing services to protect the reputation of the cluster and consistently promote its services. - Develop a customer-centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence. - Control budget and actual expenditure on marketing activities. - Conduct market research to study industry best practices; latest channels, materials and tools; and propose new ideas in the cluster to promote products and services. - Review cluster's marketing content and the appropriate channels to attract customers. - Prepare reports with regards to cluster's marketing performance, current activities, bottlenecks and recommendation plans. Responsibilities People Management Responsibilities: - Provide strong and visionary leadership, supervision, and guidance to the team, setting clear expectations and creating a culture of accountability. - Ensure that the team has access to the necessary resources, including budget and technology, to support their projects. - Promote diversity and inclusion within the team to harness a broader range of perspectives and ideas. - Coach and mentor direct reports ensuring the effective management of their teams. Strategic Responsibilities: - Develop the brand strategy for the Cluster and its businesses including the development of the brand position and value propositions for each of the customer segments. - Provide supervision over the activities of marketing and communications department ensuring that the team's output is integrated, meets objectives and is measured. - Manage the processes, workflows and the structure of the department ensuring that they are optimised, and that high-quality output is delivered - Ensure that the marketing and communications department is aligned with procurement, operations and HR to ensure smooth day-to-day operations. Qualifications - Bachelor degree in Business Administration, Marketing, Journalism, Public Relations or a related field. Master's degree is a plus - High level of proficiency in English; working knowledge of Arabic is desirable. - A minimum of 6-8 years of experience in a similar role

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