Brand Marketing Manager

3 weeks ago


Abu Dhabi, United Arab Emirates فرح اكسبيرينسيز Full time
  • Support the Head of Brand(s)create content for all marketing initiatives (B2C/B), ensuringquality communication that is compliant with IP rules/regulationsand in-line with internal brand standards. Responsible for the fullroll-out/adaptation of the creative across all mediums, ensuringeach execution meets the creative objectives and all assetsdelivered on time.
  • Support the Head of Brand(s)develop in-facility marketing communication across the themepark/attraction(s), ensuring all signage is clear, collateral,digital screens etc have contextual and brand relevant content withthe objective of improving brand exposure and increasingin-facility spend.
  • Ensure high quality andconsistency across all visual and written communication utilizing a360 integrated approach to curating marketingcontent.
  • Assist with copywriting andtranslations across the theme park/attraction(s) brand(s) ensuringconsistency in multilingual tone-of-voice and compliant with IPnaming conventions.
  • Work closely with theSocial Media Team & Agency to approve all content conceptsensuring compliance with IP rules/regulations and the creativein-line with internal brand standards.
  • Supportthe wider Farah Experience business with creative requests via theinternal creative agency.

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