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Freelance Senior Social Media Manager

1 month ago

Dubai, Dubai, United Arab Emirates VML South Africa Full time

Key Responsibilities:Social Media Management & StrategyDevelop and execute a content distribution strategy across key social media platforms, includingMeta, X (Twitter), LinkedIn, and others as required.Ensure all content aligns with the project'spositioning, tone of voice, and broader brand objectives.Maintain a consistentposting schedule, ensuring all content is published in a timely manner and optimized for engagement.Content Development & OversightWork closely withdesigners and copywritersto conceptualize, brief, and review high-quality content that aligns with the brand's identity.Provide strategic guidance oncontent formats, storytelling techniques, and platform best practicesto enhance visibility and engagement.Collaborate with internal and external teams to ensure that all creative assets and copy meet the highest standards.Community Management & EngagementAct as thedigital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.Monitor conversations, trends, and sentiment toidentify engagement opportunities and mitigate potential issues proactively.Ensure a balance betweenbrand-led storytelling and real-time audience interaction.Performance Monitoring & ReportingTrack, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.Use analytics tools such asEmplifi, Sprinklr, or native platform insightsto measure content effectiveness and audience growth.Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.Brand & Industry AlignmentStay updated onSaudi Arabia's digital landscape, key industry trends, and social media best practicesto maintain relevance and innovation.Ensure that all content adheres to thebrand's guidelines, cultural nuances, and strategic messaging priorities.Maintain aproactive approach to trend-spotting, identifying ways to integrate culturally relevant themes into social content.Qualifications & Experience:5+ years of experiencein social media management, preferably withinreal estate, luxury brands, destination marketing, or government-backed projects.Strong knowledge ofSaudi Arabia's digital ecosystem, audience behavior, and platform-specific best practices.Proven ability tocurate, manage, and optimize premium brand contentthat drives engagement and brand affinity.Excellent communication and copywriting skills inEnglish and Arabic.Experience withsocial media management tools(e.g., Sprinklr, Emplifi, Hootsuite, or similar).Ability to work in a fast-paced, deadline-driven environment while maintaining high attention to detail.A strategic thinker with akeen eye for visual storytelling and audience engagement.Experience collaborating withdesigners, videographers, and agenciesto produce compelling social-first content.This role requiresan immediate start and full commitment for two months, with the potential for extension based on performance and project needs.#LI-EMEA#J-18808-Ljbffr