Social Media Marketing Specialist

3 weeks ago

Dubai, United Arab Emirates 1XL Infra Full time

1XL Infra & Real Estate Development LLC is a Dubai Mainland–registered real estate development company specialising in residential and commercial projects across the UAE. We focus on delivering high-quality developments that ensure strong investment value, long-term capital appreciation, and excellent returns for stakeholders. At 1XL Infra, we don’t just launch projects, we build income-producing assets and long-term partnerships. If you’re driven, curious, and serious about your craft, this is where you grow with a brand that thinks beyond the next campaign. The Role We are looking for a Social Media & Content Specialist . You aren't just a "poster", you are a digital brand guardian. You will be responsible for the full lifecycle of our content, from high-level ideation and AI-assisted scripting to aesthetic design and website blog management. We need a professional who anticipates what’s next, discusses strategy proactively, and executes flawlessly without constant supervision. Job Description Job Title: Social Media Specialist Location: Dubai, UAE Employment Type: Full-Time (On-Site) Working Hours: Monday to Saturday, 10:00 AM – 7:00 PM Experience Required: Minimum 2 years (Real-estate / UAE experience preferred) Joining: Immediate preferred Reports To: Digital Marketing Manager Key Responsibilities Create posters, reels, carousels, stories, short videos, and static creatives Design project-based visuals, brand creatives, announcements, and investor-focused content Ensure every creative reflects the 1XL Infra brand tone and visual guidelines consistently Repurpose content across multiple platforms when requiredli> Leverage AI tools (ChatGPT, Gemini, etc.) for content creation. Assist in scriptwriting and creative planning for founder-led and brand communication videos Support storyboarding for reels, brand videos, and carousels Ensure messaging remains investor-centric and aligned with the brand tone Develop and maintain a structured monthly social media content calendar Ensure posting discipline and consistency Stay updated on platform trends, algorithms, and best practices Optimise content for reach, engagement, retention, and visibility Track performance insights and recommend content improvements Engage professionally with followers through comments, DMs, and replies Coordinate closely with the Videography & Marketing team Support campaign planning and execution Maintain an organised archive of all content and assets Requirements 2 years of experience in Social Media, Content Creation, or Digital Marketing Experience working with a real estate developer or brokerage in the UAE Knowledge of marketing tools (Canva, Photoshop, META, SEO basics). Strong proficiency in English (written & spoken). Polished grammar is essential Experience using AI tools for content productivity and ideation Understanding of branding, audience psychology, and digital storytelling Knowledge of social scheduling or publishing tools Ability to take complete ownership of planning, execution, scheduling, and publishing, not only designing #J-18808-Ljbffr

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