Social Media Executive
3 weeks ago
As a Social Media Executive, you will be responsible for executing a dynamic social media strategy to enhance brand visibility, engagement, and community growth across key platforms, including Instagram, TikTok, and YouTube. This role requires a creative and detail-oriented individual with a strong understanding of social media trends, content creation, and community management.
You will collaborate to ensure alignment with the brand's overall digital strategy. From developing engaging bilingual content (Arabic & English) to managing influencer collaborations and performance tracking, you will play a crucial role in strengthening the brand's digital presence.
If you're passionate about social media, beauty, and building a community through creative storytelling, we'd love to hear from you
Job Responsibilities- Develop and publish creative, engaging, and on-brand social media content in Arabic and English across Instagram, TikTok, and YouTube.
- Collaborate with the Digital Marketing Manager and Senior Digital Marketing Executive to align with and implement the brand's social media strategy to drive growth and engagement.
- Plan and schedule content using social media tools like Meta business suite, TikTok business suite, or YouTube studio.
- Develop and grow the Instagram broadcast channel to create a strong community.
Community Management
- Actively engage with and respond to the online community across all platforms daily to foster brand loyalty and enhance engagement.
- Ensure timely responses to comments and messages.
- Work closely with creators to develop and execute content plans, including UGC creators.
- Coordinate social media giftings for competitions, campaigns, and special occasions.
- Create local content using in-house studio and resources.
Performance Tracking & Reporting
- Monitor and analyze social media KPIs, providing weekly and monthly reports with actionable insights to improve performance.
- Conduct competitor analysis and incorporate learnings into social strategies.
Customer & Internal Support
- Manage customer care emails on a weekly basis.
- Create and localize social media posts for e-tailers and support ad hoc translation requests.
Administrative Support
- Assist with supplier management, including creating purchase orders and tracking payments.
- Bachelor's degree in marketing, Communications, or a related field.
- 2+ years of experience in social media management, preferably in the beauty or lifestyle industry.
- Bilingual fluency in Arabic and English (written and spoken) is essential.
- Proficiency in social media scheduling and analytics tools (e.g., HootSuite, Emplifi, Meta business suite).
- Strong understanding of TikTok, Instagram, and YouTube trends.
- Excellent content writing skills with the ability to craft on-brand, engaging captions.
- Strong organizational skills, with the ability to manage multiple projects and deadlines.
- Analytical mindset with experience in KPI tracking and performance reporting.
- Creative thinker with a proactive approach to idea generation and campaign execution.
- Experience with customer care and community management is a plus.
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