Social Media Executive

3 weeks ago


Dubai, Dubai, United Arab Emirates LVMH Group Full time

As a Social Media Executive, you will be responsible for executing a dynamic social media strategy to enhance brand visibility, engagement, and community growth across key platforms, including Instagram, TikTok, and YouTube. This role requires a creative and detail-oriented individual with a strong understanding of social media trends, content creation, and community management.

You will collaborate to ensure alignment with the brand's overall digital strategy. From developing engaging bilingual content (Arabic & English) to managing influencer collaborations and performance tracking, you will play a crucial role in strengthening the brand's digital presence.

If you're passionate about social media, beauty, and building a community through creative storytelling, we'd love to hear from you

Job Responsibilities
  • Develop and publish creative, engaging, and on-brand social media content in Arabic and English across Instagram, TikTok, and YouTube.
  • Collaborate with the Digital Marketing Manager and Senior Digital Marketing Executive to align with and implement the brand's social media strategy to drive growth and engagement.
  • Plan and schedule content using social media tools like Meta business suite, TikTok business suite, or YouTube studio.
  • Develop and grow the Instagram broadcast channel to create a strong community.

Community Management

  • Actively engage with and respond to the online community across all platforms daily to foster brand loyalty and enhance engagement.
  • Ensure timely responses to comments and messages.
  • Work closely with creators to develop and execute content plans, including UGC creators.
  • Coordinate social media giftings for competitions, campaigns, and special occasions.
  • Create local content using in-house studio and resources.

Performance Tracking & Reporting

  • Monitor and analyze social media KPIs, providing weekly and monthly reports with actionable insights to improve performance.
  • Conduct competitor analysis and incorporate learnings into social strategies.

Customer & Internal Support

  • Manage customer care emails on a weekly basis.
  • Create and localize social media posts for e-tailers and support ad hoc translation requests.

Administrative Support

  • Assist with supplier management, including creating purchase orders and tracking payments.
Profile
  • Bachelor's degree in marketing, Communications, or a related field.
  • 2+ years of experience in social media management, preferably in the beauty or lifestyle industry.
  • Bilingual fluency in Arabic and English (written and spoken) is essential.
  • Proficiency in social media scheduling and analytics tools (e.g., HootSuite, Emplifi, Meta business suite).
  • Strong understanding of TikTok, Instagram, and YouTube trends.
  • Excellent content writing skills with the ability to craft on-brand, engaging captions.
  • Strong organizational skills, with the ability to manage multiple projects and deadlines.
  • Analytical mindset with experience in KPI tracking and performance reporting.
  • Creative thinker with a proactive approach to idea generation and campaign execution.
  • Experience with customer care and community management is a plus.
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