Operations Executive

2 months ago

Dubai, United Arab Emirates dmg events Full time

This is a remoteposition.

About Us

Fibonacci isa marketing technology and services company founded in 2018. Wespecialize in Growth Marketing, Graphic Design andCRM.

FGM - asolution by Fibonacci offers Growth Marketing for SMBs based in theUnited States. We provide end-to-end digital growth strategy andexecution.

Our servicesunder FGM include:

>Digital Media Planning

>Paid Search (Google/Bing Pay-Per- ClickAdvertising)

>Social Media Ads (FB/IG/TikTok/Youtube/LinkedIn)

>Search EngineOptimization

>Website & MobileAnalytics

>Conversion Rate Optimization

We're aremote first organization but you can find our team in New York,Washington D.C., Los Angeles, Johannesburg, Dubai, Delhi &Karachi.

JobDescription

Weare seeking an experienced Digital Marketing Specialist to join ourmarketing team. Qualified applicants will have hands-on SEO, WebAnalytics (GA/GTM Implementation) and PPC experience. The DigitalMarketing Specialist is expected to be an advocate and go-to expertfor a wide range of digital marketing-related activities, projectsand initiatives spanning SEO (On-site, On-site, Technical andContent), PPC, and Paid Social. The ideal candidate should beobsessed about optimizing cost per lead and client acquisition viadigitalmarketing.

Responsibilities

  1. Strategize, plan, andexecute SEO, pay-per-click and social media marketing campaigns

  2. Craft and manage PPC campaigns inGoogle, Microsoft Advertising (Bing), LinkedIn, Facebook,etc.

  3. Define content development,syndication, distribution, and link-buildingstrategies

  4. Draft detailed SEO site audits andreports through a technical, content and off-site lens to ensurethat they consistently adhere to SEO bestpractices

  5. Analyze and translate data from webanalytics into actionableplans

  6. Daily and weekly reporting andcommunication regarding campaign development, timelines, analysis,and results.

  7. Manage digital advertising budgetand spend, including bidmanagement

  8. Execute bid changes based on pacingand performance

  9. Continuous analysis of paid searchcampaigns to identify potential opportunities, providingrecommendations for optimization through ad copy, keywords, adgroups, targeting, bidding, and landingpages.

  10. Monitor SEO performance by utilizingSEO tools such as SEMRush, Search Console, Google Analytics andGoogle Data Studio.

  11. Conduct ongoing keyword research toapply a customer-first lens to marketing initiatives; use theseinsights to support strategic and tactical recommendations acrossclients digitalecosystems

  12. Maintain and manage search tools toidentify site issues and collaborate with the development team toresolve defects

  13. Ensure alignment between paid searchand organic searchstrategies

  14. Advise on content types, topics, andkeywords to explore to maximize clients searchrankings

  15. Provide training to others in theorganization on issues important toSEO

  16. Constantly monitor and communicatechanges in industry trends and search engine algorithms bothinternally and toclients.



Requirements


  1. Bachelor s degree inMarketing, Business, Communications, Computer Science, InformationTechnology, or any technology relatedfield

  2. 5+ years experience with SEO, PPC,Web Analytics and/or social mediamarketing

  3. In-depth knowledge of Google Ads,Microsoft Advertising (formerly Bing Ads), and GoogleAnalytics

  4. Advanced knowledge of analyticsplatforms such as Google Analytics, Google Keyword Planner, GoogleSearch Console, Google PageSpeed Insights, Google Data Studio, andother third-party SEO reporting tools (Moz, Spyfu, SEMrush,etc.).

  5. In-depth knowledge of search engineoptimization (SEO) and search engine marketing(SEM)

  6. This is a full time role socandidates who are looking for part time or freelance roles, pleasedo not apply.



Benefits

  1. Competitive salary + Performancebased bonuses

  2. 100% remote, work from anywhere



Bachelor s degree in Marketing,Business, Communications, Computer Science, Information Technology,or any technology related field 5+ years experience with SEO, PPC,Web Analytics and/or social media marketing In-depth knowledge ofGoogle Ads, Microsoft Advertising (formerly Bing Ads), and GoogleAnalytics Advanced knowledge of analytics platforms such as GoogleAnalytics, Google Keyword Planner, Google Search Console, GooglePageSpeed Insights, Google Data Studio, and other third-party SEOreporting tools (Moz, Spyfu, SEMrush, etc.). In-depth knowledge ofsearch engine optimization (SEO) and search engine marketing (SEM)This is a full time role so candidates who are looking for parttime or freelance roles, please do not apply.

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