Marketing & Communications Lead

Found in: beBee S AE - 4 weeks ago

Abu Dhabi United Arab Emirates Department of Culture and Tourism Full time
Job Details

Job Title Marketing & Communications Lead Department Gaming and Digital Development

Role Purpose

Manage and oversee the overall production and execution of all the marketing and communications efforts of ADGaming in cooperation with relevant marketing / media agencies in line with defined objectives, standards and branding guidelines.

Key Responsibilities

Marketing Operations Leads and supervises the development and implementation of campaigns, initiatives and activities in accordance with ADGaming's plans, goals, schedules and budgets with the aim of reaching the largest number of target groups. Monitors and supervises ADGaming marketing campaign content for initiatives and activities through various means on an ongoing basis in cooperation with relevant external institutions, ensuring that the content of the campaigns is consistent with the specific objectives and required standards. Manages and consolidates relationships with ADGaming partner companies and gaming industry stakeholders ensuring that ADGaming's marketing needs and objectives are identified so that marketing campaign and product implementation of initiatives & events achieve desired results. Supervises the implementation of digital campaigns in cooperation with relevant creativity and production teams to expand the reach and number of target audiences. Plan, schedule and deliver marketing campaigns and partner game launches from Abu Dhabi Research and review gaming industry market developments and apply this knowledge to amplify the reach of games and esports content created in Abu Dhabi. Supervises the analysis of marketing campaigns results, leading the measurement of their effectiveness in reaching target audiences. Reviews and reports marketing campaign initiatives, ensuring that all relevant documents and reports are maintained and updated on an ongoing basis. Manages allocated planning and implementation budgets for marketing campaigns, reviewing any developments and reports on them.

Communication Operations Manages the development of Arabic and English communication content editing, monitoring and ensuring its accuracy, quality and consistency in line with best practices. Monitors and oversees communication content effectiveness and efficiency in engaging and attracting the general public, reviewing content evaluation and other analyses results, providing improvement plan recommendations. Lead on preparing a calendar for institutional communication, making recommendations and monitoring all content development and editing according to set timelines. Provides strategic public relations and communication affairs direction to senior management, ensuring all plans and initiatives enable to achieve desired goals and results. Proactively identify, secure and organize media opportunities, supporting the department in expanding its media coverage at local, regional and global levels. Manages and oversees proactive crisis management planning and implementation and department reputation processes on an ongoing basis. Oversees media control efforts to identify opportunities and risks related to department identity. Monitors and manages the identification and development of appropriate internal communication means, facilitating and enhancing communication between department employees to achieve institutional and department communication goals. Monitors and manages internal communication and messaging design and content in newsletters, e-mails, circulars, etc. to keep employees regularly informed of department initiatives and projects. Monitors and directs internal communication development and implementation plans, familiarising department teams, keeping them informed, encouraging their participation in partner and external stakeholder initiatives and projects.

Shared Activity Ensure effective cascading of the functional strategy into section business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies. Lead the identification of opportunities for continuous improvement and sustainability of systems, processes, and practices considering global standards, productivity improvement, and cost reduction. Carry out any other duties and responsibilities related to the role at the request of the direct manager. Manage and ensure effective implementation of functional policies, procedures, and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service. Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner. Demonstrate compliance to the organization's values and ethics at all times to support the establishment of a value-driven culture within the organization Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes, and practices considering global standards, productivity improvement, and cost reduction. Take an active role in the EHS initiative. Adhere to the DCT Occupational Safety and Health policy, regulations, and laws, and provide help to the Corporate EHS in executing the OSHMS. Report any incidents, near misses, occupational illnesses, unsafe practices, and conditions immediately to the concerned person and participate in the investigation of OSH incidents, as required.

Communication and Business Relationships DCT Relevant Sectors / Departments Relevant external institutions/companies Relevant stakeholders/partners)

Qualifications Bachelor's degree (preferably a master's degree) in the communication and public relations, marketing, public administration or equivalent. Experience 3-6 years' experience in communications, public relations, marketing, public administration or a similar field.

Skills Full professional English proficiency both in speaking and writing. Skilled in MS Office (PowerPoint, Word and Excel). Strong problem-solving and analytical skills and the ability to identify and resolve complex technical challenges. Strong communication and interpersonal skills to collaborate effectively with stakeholders/vendors and cross-functional team members. Self-motivated with a proven ability to complete work in a timely manner. Ability to quickly integrate with existing business software tools and knowledge of other relevant industry software. Excellent written and verbal communication skill - including appropriate stakeholder alignment.

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