Communications Specialist

1 month ago

Abu Dhabi, United Arab Emirates BUNA Full time
Introduction Buna (The Arab Regional Payments Clearing and Settlement Organization) is looking for a Communications Specialist to join its growing team. The position holder is responsible for managing and executing the organization’s communications and marketing initiatives, including planning, implementing, and managing media & public relations and activities, marketing campaigns, digital and physical events, website and social media channels, newsletters, content creation and production of promotional materials. This position will report to Chief Strategy & Development. In this context, the following sections detail the main qualifications, skills and responsibilities related to this position: Job Responsibilities PR & Media Produce and manage PR & Media communications contents and activities including speeches, press releases, press kits, press interviews, and press conferences Produce media releases (including articles, press releases, newsletters) on behalf of Buna in English, Arabic, French or any other languages and advise on the accompanying pictures, videos, animations, and graphics Write booklets in issues of relevance to BUNA Develop annual report materials in collaboration with other stakeholders Develop website contents in collaboration with other stakeholders Manage the organization’s conferences, trade shows, and events (both physical and digital) Develop professional relationships with local and international newspapers, television channels and other media communications partners Maintain a database of journalists and media representatives locally and internationally and ensure regular updating of the database Draft guidelines and templates for all external communication activities Support crisis communication activities through assisting in the development of specific scenario-based crisis response plans and providing critical communications assistance during crises Advise on latest tools, metrics, and techniques, trends, and best practices for media relations Conduct industry related research to develop content that will help Buna deliver its intended message through media campaigns and other individual communication activities Manage incoming queries and prepare responses to questions posed by the media, individuals, or other external parties to Buna leadership Analyze and assess reports on the performance of all online marketing campaigns (e.g., traffic volume evolution) to ensure visibility on their return on investment Contribute to the identification of opportunities for continuous improvement of section systems, processes and practices considering international best practice, improvement of business processes, cost reduction and productivity improvement
Communications Oversee and hold accountability for the overall communications operations Develop annual Communication Plan across digital, PR and campaign streams to govern Buna public relations and media interaction activities in coordination with Buna Leadership Manage relationships with and performance of media, PR & Communication, and other relevant agency partners / outlets Continuously measure and evaluate all communication management and execution processes strive for cost effectiveness and continuous improvement Digital & Creative Create ideas that can be used across various platforms to support campaigns Design basic digital assets based on Buna branding guidelines Prepare design plans and Buna website structure Design Buna website, sample pages, and content Collaborate with web developers to build and test Buna website Conceptualize, design, and produce digital material in line with design principles and esthetics Maintain the appearance of websites by enforcing content standards Main appearance of digital platforms and supervise content published on them by enforcing content standards Design and develop digital layouts, graphics, animation, and videos Design, build and maintain our social media presence and social media updates
Marketing and Branding Manage the brand and the corporate identity Establish marketing goals based on past performance and market forecasts Develop and execute detailed marketing plans for all priority media channels Work within the department budget to develop cost-effective marketing plans for each product or service Adjust marketing campaigns and strategies as needed in response to collected data and other feedback
 Qualifications and Skills Experience & Education 5+ years of experience in communications, or public relations and marketing Prior experience in the financial services industry, preferable with payments and fintech sector Graduate from a recognized university with a degree in marketing communications, journalism, languages, media, public relations, or a similar discipline Skills Knowledge of branding and marketing, marketing strategy, digital marketing, and vendor management Proficient in Microsoft Office (Outlook, Word, Excel, and PowerPoint) Proficient in digital media engineering, visual communication, and design Proficient in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools. Proficient in front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript is a plus Proficient in common content management solutions Creative thinking with an impressive conceptual outlook and ability to produce original ideas Multiple disciplined, dynamic and ready to embrace multiple roles required Excellent communication skills (oral and written) with ability to effectively communicate by telephone, face to face, email and written Confident and ready to share and present ideas internally and externally Excellent organization and time management skills, and ability to work on own initiative, accurately to tight deadlines, and to prioritize between conflicting demands Ability to handle multiple tasks with tight deadlines simultaneously Effective team player and excellent relationship building skills with ability to demonstrate a high level of discretion and positive attitude with all internal and external stakeholders Ability to maintain the highest level of confidential/sensitive information and professionalism Flexibility and readiness to work beyond regular working hours and as required Writing skills in different languages
Languages Native Arabic Speaker Fluent in English Knowledge of French language is a plus

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