Head Of Communications

1 month ago

Abu Dhabi, United Arab Emirates Sorbonne University Abu Dhabi Full time
Job Summary
To lead the Communication & Public Affairs department in promoting the brand of Paris-Sorbonne University, Abu Dhabi (PSUAD) through the conduct of internal and external marketing events and communication strategies and campaigns, ensuring a clear and seamless flow of key messages to all stakeholders. Also responsible for the design, delivery and impact assessment of press, public affairs and marketing strategies across all media platforms in order to support the achievement of PSUAD\'s strategic objectives.

The Head of Communications Department will be responsible for the following:

Strategy To develop and implement the Communication & Public Affairs department\'s strategy in line with the University\'s strategic plan and to ensure that all branding, communication and marketing initiatives are executed in line with the University\'s strategy and values Leadership
To provide leadership to the Communication & Public Affairs team and to manage the day-to-day operations of the department providing guidance, encouraging teamwork and facilitating related professional work processes and to manage the continuous development of the team member Brand Image
To manage and maintain the positioning of PSUAD\'s brand image properly in the market and to ensure PSUAD \'core\' messages are communicated consistently internally and externally Internal Communication & External Communication
To supervise the implementation of internal communication strategies to facilitate employer-employee communication and to promote PSUAD wide initiatives, achievements and key messages and to ensure up-to-date (internal and external) messages are timely uploaded onto the PSUAD website, such as news, announcements etc To manage all media engagements across all modes of communication to ensure appropriate representation of PSUAD and to establish strong and productive relationships with media representatives To ensure the promotion of PSUAD through communication appropriately written for the target audience with the aim of promoting the achievements of PSUAD and to conduct impact assessment in order to evaluate external communication Public Affairs
To support the Vice Chancellor in developing and maintaining relationships with the local and international communities and government officials to enhance PSUAD\'s visibility, services and activities To supervise the design and implementation of targeted programs working with the community to address their concerns and needs To manage the development and execution of endowment campaigns and events to raise funds for investment in intellectual capital, facilities, research etc. that are aligned to the University\'s strategic plan Event Management
To create and implement the PSUAD event calendar for local and international events and to manage the coordination of the events including the arrangements for VIP visitors and individual and group tours in campus Marketing
To advise faculty, research centre and the University on communication and marketing strategies they should undertake to raise awareness thereof To ensure the development of all promotional material, such as academic program brochures; exhibition stands; gift items etc. that reflect the University\xe2\x80\x99s image, attract the targeted audience and provide a fitting momentum of the event or situation Budget To ccontribute to the preparation of PSUAD\'s budget by closely monitoring the department\'s financial performance Minimum Qualifications: Bachelor\'s degree in Marketing or Communication, or a related subject Master\'s degree is preferred Minimum Experience:
8 years Communication and Public Affairs experience with at least 3 years in a management role, preferably in the Higher Education sector.

Required Skills Internal/mass communication theory and practice Electronic, web and social media communication and marketing strategies Understanding of the local and international media Brand management Relationship building skills Understanding of community and international affairs Knowledge of government relations, rules and regulations Event management Leadership skills Exceptional organizational verbal and written communication skills Analytical and research skills Languages: English, French and Arabic

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