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Arabic Copywriter
2 months ago
Content Copywriter (Arabic) 4 months contract
Based in Abu Dhabi
Execute the content strategy and coordinate on all marketing and communications content across multiple platforms and formats to position and promote our client in the local and international markets. The selected candidate will assist in optimizing the content department to ensure that all narratives and messages are in support of the content strategies, working closely with the Marcoms team.
- Generate relevant and engaging content that meets the overall objectives
- Be guardian of brand standards and content style guides, as well as the overall expression of the business’s corporate identity in the content it puts out
- Assist in leading the development of first-class content by the content department personnel along with other production means inclusive of videos, infographics, blogs, and data visualization in order to ensure optimal delivery of content to target audiences across multiple channels
- Manage and oversee the delivery of content as per agreed budget/ timelines
- Responsible for the consolidation of, and reporting on, media engagement as well as activities (as measured and reported on by channel owners) digital/Social media engagement levels generated from content through campaigns and Manage contracted agencies to produce content
- Contribute to the creation of engaging content that is aligned to the business brands, guidelines and provide consistency in terms of style, quality and tone
- Implement the creation of brand-led content strategies, plans and formats (i.e. print, digital and social)
- Create and manage the content calendar for each business brand and channel/s ensuring alignment with the annual marketing and communications plans and campaigns
- Responsible for the execution of the editorial structure within the content department
- Provide monthly measurement reports, including engagement, so that maximum impact can be achieved
- Coordinate and align with the internal team, working towards clear milestones, deliverables and responsibilities, tracking budgets, managing and problem-solving issues or risks
- Collaborate with the wider team to produce fully integrated campaigns and promotional efforts
- Provide insights on the newest social media development tools and processes in order to facilitate actionable insights that inform strategic decision-making
- Hold effective meetings with clear communication of business objectives and assigned
OUR CULTURE
We understand that our success depends on recruiting and retaining the highest quality individuals. We have created an environment for people to grow and learn through a culture that empowers creativity, innovation, and professionalism. The core values we live by are collaboration, agility, bravery, curiosity, and growth.
OUR PEOPLE
Over the years we have come to realise that although each of our team members are unique, we each share a series of personal traits that have successfully linked us culturally as a team and as an agency at large.
DIVERSITY AND INCLUSION
We aim to create an inclusive workplace that supports our diversity and increases our potential to produce work that better represents and resonates with the world around us. We recognise that our strength lies in our commitment to inclusivity and diversity.
Our dedication to fostering an inclusive workplace isn't just about checking boxes – it's about harnessing the collective energy of individuals who bring unique insights to the table, ultimately contributing to our success.
We firmly believe that a team of individuals from diverse walks of life enables us to craft campaigns that resonate with a global audience.
We're passionate about creating an environment where everyone can contribute their distinct talents, ideas, and perspectives, regardless of their gender, ethnicity, age, abilities, or any other defining factor.