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Senior Market Manager
2 months ago
It’s an exciting time to work for Etihad Airways and in particular our Revenue & Commerce (formally Revenue Management) function; we’ve grown from a national carrier to a global aviation group, transforming the industry through creativity and innovation with a clear drive to optimize commercial value whilst delivering exceptional products and services to our guests.
We have an exciting opportunity for driven and focused revenue management leaders to contribute to the evolution of Etihad's Market Management strategy. In this Senior Management role you will derive and lead the execution of POS/Regional Commercial Pricing strategies to achieve optimal RASK performance and deliver company revenue targets for Etihad Airways by defining the available quantities of Etihad products to sell and setting the most optimal prices to the diverse market segments Etihad operates within by accurately forecasting the consumer demand and willingness to pay.
You will take great pride in being responsible for driving development across Market Management by delivering key projects and leading the team in contributing to system enhancements, defining best practice and delivering process efficiencies.
Accountabilities
- Deputising for the Head of Pricing & Market Management as key contact in Revenue Management for strategic/market related decisions
- Focal lead for the Market Teams liaison with Solutions & Innovation, Pricing Development, Operations Research and Enterprise Analytics Teams to define business requirements on new systems, tools and analytics to improve Revenue performance
- Own, and lead, the Network Peak Management process in coordination with the Senior Manager Route Strategy ensuring compliance across all market teams
- Lead and develop the work processes, recruitment of Manager Pricing Demand and Training requirements for the Market Management Teams
- Accountable for delivering the monthly revenue performance against agreed revenue targets by setting the pricing framework by market segment for Etihad’s products and services, considering the product proposition and competitor strategies to maximise revenue
- Monitor current market / economic factors and competitor behaviour and lead decisions to proactively adjust the pricing strategy to achieve maximum revenue potential
- Contribute to the Country commercial plans, ensuring buy-in on the pricing strategy and alignment with Sales and Marketing strategies.
- Educated to degree level or with relevant analytical and Commercial experience, with high familiarity to airline systems, such as PROS, Origin & Destination Systems, GDS, MIDT, DDS, Pricing Theory and management accounting reports, etc
- Minimum of 8 years working experience, with a minimum of 3 years in a (Mid/Senior) management position in a numerate and analytical role in a complexed numerate and analytical environment within the Airline Revenue Management/Planning and proven ability to coach, motivate and lead a team, ensuring goals are met/exceeded
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.
Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.
To learn more, visit etihad.com
