Digital Marketing Specialist

Found in: Talent AE C2 - 7 days ago


Dubai, United Arab Emirates Alghaf Golden Business Setup Full time

Company Description

ALGHAF GOLDEN BUSINESS GROUP is a leading business setup company in UAE, established in the emirate of Dubai. The company has been providing comprehensive services to startups since 2017. The company is committed to communicating and providing the best business solutions to its partners.

Responsibilities:

- Develop and implement digital marketing strategies to drive online traffic to the company website.

- Utilize a range of techniques including SEO, SEM, and PPC to increase the company's search engine visibility.

- Manage social media channels and develop engaging content to build a strong online presence.

- Monitor and analyze the performance of digital marketing campaigns and assess against goals (ROI and KPIs).

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Plan and execute email marketing campaigns to nurture leads and retain customers.

- Stay up-to-date with the latest trends and best practices in online marketing and measurement.

- Maintain partnerships with media agencies and vendors to achieve marketing objectives.

- Oversee the company's online brand and product campaigns to boost brand awareness.

Requirements:

- Bachelor's degree in Marketing, Digital technologies, or similar field.

- Proven experience as a Digital Marketing Specialist or similar role.

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

- Experience in setting up and optimizing Google Adwords campaigns.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Excellent written and verbal communication skills.

- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

- Certification or training in Google AdWords, Google Analytics, or similar platforms is a plus.

Preferred Qualifications:

- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Familiarity with A/B and multivariate experiments.

- Working knowledge of ad serving tools (e.g., DART, Atlas).

- Experience with marketing automation platforms (e.g., HubSpot, Marketo, InfusionSoft).

We are looking for a creative and detail-oriented Digital Marketing Specialist who is passionate about driving online engagement and delivering measurable results. If you are self-motivated, adaptable, and have a keen eye for digital marketing trends, we would love to hear from you


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