Manager - Social Media

4 weeks ago

Dubai, United Arab Emirates Publicis Media Full time

Job Description

Responsibility and Focus

Accountable to deliver on the marketing strategy that has been put in place through creative & innovative implementation. Oversee the delivery and the activation of all marketing campaigns across all set channels. Manage the operations of the core pillars of the marketing stream which include Creative & Social. Work closely with the Business Lead and the rest of the streams (Data Science, CRM, Experience Design & Media) to support the through the content for all communications. Researches, coordinates, edits and integrates work from writers and designers to produce layouts that meet established branding and style guidelines from existing campaigns. sources, selects and creates targeted content.

Qualifications

Technical & Product

Overall, the Socia Media Manager is acting as a creative gatekeeper on all the brand's social patforms. Overseeing the brand being communicated accurately through the social content  Has a POV on the media omnichannel management along with a media team driving a 360 experience, digital, offline, on ground. Ability to manage budgets and dynamically shift for best business outcomes Manage a complex launch strategy across markets, across target groups, and across campaign objectives (awareness, consideration, conversion, retention…). Creative: Lead the day-to-day on the creative stream along with content by:  Managing seasonal campaigns are aligned with the overall brand narrative/storytelling.  Optimizing brand & performance marketing creative based on learnings and performance. Conducting market analysis to identify challenges and opportunities for growth • Managing the integrated creative team and working as an hybrid creative manager who able to:  Research, brainstorm, Ideate on concept with the creatives Monitor the copywriting to ensure it is as per the brand tone of voice Provide Visual Cues (at times) to the Client’s brief to the creative team Project Mgmt and Traffic Mgmt the day to day to ensure campaigns are delivered on time • Work closely with the social exec on the publishing & community management to ensure delivery of creative/content is in line with consumer sentiment.  Social: Supervise the Content exec and work closely to manage and drive conversation around: Social content calendars development and management Social platforms management to fit set strategy Cross social platform messaging with tone of voice and purpose taken into consideration Community management understanding and the intricacies of crisis management Social listening tools and ability to analyze sentiments and drive positive change

People & Leadership

Seeks others' feedback to develop self-awareness, strengths and address development area. Is able to proactively raise issues to improve effective team working and collaboration. Is able to communicate confidently in a clear, concise and articulate manner. Collaborates with stakeholders and embraces an inclusive based environment. Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view. Able to build relationships quickly with others and engages personally with peers and clients. Treats others with respect, listens to other perspectives, especially when they are different from own. Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution. Drives a culture of trust with Peers, clients and all other stakeholders.

Self

Is able to take ownership for actions and deals with consequences in a mature manner. Able to adjust performance based on experiences and feedback and showcases agility and flexibility. Displays openness to the ideas of others and leverages them when beneficial for the business. Showcases curiosity and open mindset towards new ways of doing things. Is able to set high impact objectives and goes above and beyond to exceed performance. Demonstrates the Growth Mindset and is able to take ownership of personal development and growth. Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives. Approaches situations and individuals with honesty, integrity and humbleness. Displays resilience and maintains drives and a positive outlook when faced with challenges.

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