Retail Brand Marketing Manager
4 weeks ago
About GMG
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Its vision is to inspire people to win in ways that make the world better. GMG's investments span across five key verticals: GMG Sports, GMG Everyday Goods, GMG Health and Beauty, GMG Properties, and GMG Logistics. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.
Job Description
Develop and execute comprehensive brand strategies aligned with overall businessobjectives.
Drive the development and launch of new products, considering market trends andconsumer preferences in the food sector.
Plan and implement retail marketing campaigns and promotions to increase foottraffic and drive sales.
Collaborate with the marketing team to create engaging in-store displays andpromotional materials.
Conduct market research to identify opportunities for product positioning andpricing strategies.
Analyze competitor products and pricing to ensure the competitiveness of our foodofferings.
Work closely with cross-functional teams to enhance the overall customerexperience within retail outlets.
Implement initiatives to improve customer satisfaction, loyalty, and repeat business.
Collaborate with the supply chain and inventory management teams to ensure.
Monitor and analyze inventory performance to minimize waste and maximizeprofitability.
Establish and maintain strong relationships with food suppliers to ensure aconsistent and high-quality product assortment.
Utilize data analytics to measure the effectiveness of brand strategies andpromotional activities.
Prepare regular reports on key performance indicators and provide insights forcontinuous improvement.
Develop and manage budgets for retail branding and promotional activities.
Ensure efficient use of resources while achieving desired business outcomes.
About the requirements
Experience in retail marketing, with a focus on brand management.
Proven track record of successfully developing and implementing retail marketing strategies.
Strong verbal and written communication skills to articulate marketing plans, present findings, and effectively communicate with internal and external stakeholders.
Bachelor's degree in marketing, Business, or a related field.
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