Mobile App Marketing Executive
3 weeks ago
Youll have the opportunity to learn and grow, bringing fresh perspectives and ideas to our campaigns and contributing to our marketing efforts in the mobile space. Your insights into mobile marketing performance will be valued as you actively contribute to client acquisition and customer revenue.
Your challenges
- Execute all aspects of Deriv’s mobile marketing campaigns, including budgeting, executing ads, coordinating with different teams to drive mobile traffic, and reporting on campaign performance.
- Handle ads on various mobile advertising platforms such as Facebook, Instagram, Google, and Apple Search.
- Collaborate with the Paid Acquisition team to drive downloads and seamless execution of the pre-set strategy.
- Provide performance reporting and analysis on campaigns — what worked, what didn’t, and why — and take relevant action on insights gained.
Requirements
- Experience in using Mobile Measurement Partners such as Adjust or AppsFlyer
- 1+ years of proven experience in mobile app marketing and paid advertising, preferably in the finance or technology industry
- University degree in marketing, communications, business, or a related field or equivalent work experience
- Good knowledge of analytics tools such as Google Analytics and marketing automation tools
- Strong analytical and communication skills
- Excellent spoken and written English skills
- Work experience in the fintech industry
- Experience with multi-site collaboration over different time zones
- Excellent understanding of conversion rate optimisation for banners, landing pages, and customer activation funnel
Benefits
- Market-based salary
- Annual performance bonus
- Medical insurance
- Housing and transportation allowance
- Casual dress code
- Work permit
- A chance to work with top talent from across the globe (70+ nationalities)
- Ample team-building and bonding activities
- Great overseas travel opportunities
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