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Digital Marketing Specialist

2 months ago

abu dhabi, United Arab Emirates Prime Source Full time
Description:Using new media and digital tools and work with the whole team to coordinate the company’s marketing, advertising and promotional activitiesJob Responsibilities:Design digital media campaigns(Branding /awareness programs) aligned with business goals.Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)Establish the facility’s web presence to boost brand awarenessMaintain a strong online presence of the healthcare facility through social mediaLiaise with Marketing, Sales and Product development teams to ensure brand consistency.Assisting in creating a marketing plan and supports the execution of deliverables defined in that plan including competitive analysis, content development, deriving / managing social media content calendar, launch readiness/announcements, digital marketing (SEO / SEM / SMM), collateral (e.g., online/offline brochures/flyers), advertising, events/trade-show materials and strategic initiatives.REQUIREMENTSProven working experience, minimum 3 years in Digital marketing specifically in Healthcare settingDegree/Diploma in Marketing, Digital media or relevant fieldA strong understanding of, and conversant in social media, social media platforms, search engine(SEO), digital marketing and metrics.A thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
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