Digital Marketing Executive

1 month ago


dubai, United Arab Emirates Innovation Factory Full time
Innovation Factory is an IT firm that focuses on blockchain based solutions. With a rapidly growing team, the company has designed an entire ecosystem to bring everyday users closer to the technological advancement brought about by blockchain tech.The digital ecosystem comprises of a number of unique digital solutions/utilities that enhance the lifestyle of its users and enables them to tap into web 3.0, NFT and blockchain based projects.The successful candidate will have the opportunity to learn and grow within a creative and innovative team, with access to ongoing personal and professional development.Job Responsibilities
Design strategies/guidelines to channelize e-retailers on-platform traffic to brand efficiently, track conversion rates and make improvements through optimal Media & Marketing Spend ManagementOwn the e-comm media calendar & consolidate the same with digital teamIdentify new and emerging marketing channelsTake ownership of Lead Gen and App Download campaigns with monthly, quarterly, and yearly targets in mindKeeping a close eye on the Sales Cycle and assuring a steady flow of Marketing Qualified Leads (MQLs)Collaborate with marketing teams to guide A/B creative tests, incrementally tests, and spend scaling tests on campaigns to identify what works bestPlan and strategize landing page optimizationMonitor SEO and user engagement and suggest content optimizationEnsure that marketing campaigns are run effectively and conduct analysis afterwardsStay updated with new trends, technologies, and best practices in social mediaCollaborate with the business team to support the development, execution, and optimization of online advertising campaignsAssist in analyzing data to identify trends, insights, and opportunities for enhancing ad performancePrepare comprehensive reports and presentations to communicate ad campaign results, insights, and recommendations to stakeholdersConduct market research to stay updated on industry trends and competitor activities in the online advertising landscapeSupport the team in managing and maintaining relationships with clients partnersContribute to the development of creative ad solutions to drive engagement and conversionConnect with industry professionals and influencers via social media to build a powerful networkAssist in any given task by the department head.
Requirements:
Bachelor’s Degree in Marketing, Advertising, Communications, or related fieldProven minimum 5 years of Digital Marketing experience with a focus on ecommerce platformsExperience with email marketing tools (e.g., Mailchimp, Klaviyo, Zoho) and CRM platformsExcellent analytical skills with the ability to interpret data and generate actionable insightsStrong communication and collaboration skills to work effectively with cross-functional teamsMeta Certifications (Facebook, Instagram, etc.) requiredGoogle Certifications (Google Ads, Google Analytics) requiredHands-on experience with SEO/SEM & Google AnalyticsKeen interest in Crypto, Blockchain, NFTs, and MetaverseCritical thinker with strong problem-solving skills
Job Type: Full-timeApplication Question(s):
How long is your notice period?How much is your salary expectation in AED?
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