Head of Strategic Insights Middle East
1 month ago
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Head of Strategic Insights Middle East / Near (H/F) The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for youAre you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project#IWorkForAllForGood
LOCATION AND DATE
Located: at Bel Middle East, Boutique Offices - Villa 18, Dubai Media City – Dubai – United Arab Emirates
Job: Full time / Immediate availability
At Bel, the vision for the Strategic Insights department (SI) is to become a competitive advantage for the company, running a Best-in-class Insights & Foresights factory, powered by big & smart data analytics.
The Head of Strategic Insights NEAR & Middle East (ME) belongs to the global SI team, with a direct reporting line to the Market SI Director for Europe and Mena, located in Suresnes, France.
MAIN MISSIONS
Within the Strategic Insights department (around 20 people in the world), and as part of the SI Market Champions team, you will lead research and data analysis to further understand consumers & shoppers, Bel brands, categories, and competitors, and to influence the development and implementation of relevant brand, innovation and category strategies in the local BUs. You will also contribute to transversal projects (Brand agnostic, Multi brands and/or Multi countries).
You will act as a business partner for Bel ME Marketing and Sales teams, and lead all strategic insights work to drive growth in those business units.
Your main responsibilities will be to:
Build and lead the relevant learning agenda
& roadmap to address local key business priorities.
Leverage trends, data, consumer & shopper insights, and other relevant resources, such as macroeconomics, to inform local strategies, accelerate business growth and identify new business opportunities.
Identify learning gaps and turn them into learning roadmap with clear objectives.
Manage local SI budget with a ROI and business impact mindset.
Leverage agency partnerships (data and ad hoc) to maximize added value.
Recommend potential new vendors and methodologies to address key business issues in the most efficient and impactful way.
Drive and expand data & analytics culture and usage
Drive business and brand performance analysis and processes.
Develop and manage analytic tools on both ongoing and ad-hoc basis in partnership with Global Business Analytics lead. Upskill & Train the local teams leveraging analysis templates and tools developed by the SI Business Analytics group (RGM, Sales uplift, etc.)
Budget & relationship management of local panel partners.
Leverage various data sources (POS data, HH purchase dynamics, consumption trends, etc.) to explain drivers of business performance and inform both tactical and strategic business decisions with actionable recommendations.
Translate data into clear, persuasive reports and presentations for senior leadership.
Support Marketing, Sales, Finance and Supply Chain teams in category and retail ad hoc analysis to understand underlying trends and impact to brand/retailer volume performance.
Drive media effectiveness and efficiency for all brands. Provide guidance on opportunities to optimize or improve marketing effectiveness and efficiency by leveraging Growth Drivers Models. Recommend appropriate tools to measure marketing campaigns effectiveness and ROI (i.e. marketing mix, etc.) according to level of investment, stakes and Bel Group requirements
Lead local ad hoc research and support global brands initiatives in Middle East
Bring a strategic support to the local teams on local brand strategies, portfolio strategy … and provide clear point of view on next steps (go/no go, recommended improvements…)
This may include (not exhaustive):
Shopper understanding projects (multi-channel): Path to purchase, Category understanding, RGM, Price & Promo analytics, Merchandizing tests
Brand, Communication / Media projects: BHT, Brand Audit, Media & Touch points Optimization, Pre & Post Tests
Innovation / Renovation projects: idea screeners, concept, product, packaging tests, post launch analysis
Trends and Foresights: local workshop facilitation leveraging global trends supports developed by the SI team, local insights sharing to feed global strategies, roll out of Bel knowledge management platform (Wikibel)
Contribute to the Strategic Insights full team life and mission:
Responsible for transversal projects in the SI Community and Share business cases and best practices with other members across the globe.
Roll out & amplify SI global programs such as: Brand Health Tracker, Localization of global trends, Business Analytics programs etc.
Performance Expectations
Ability to gain the trust and respect of coworkers and senior leadership across the organization Quality, accuracy, timeliness, reliability, and thoroughness of work performed.
PROFILE/SKILLS
Education & Experience:
Minimum 8 years of experience and expertise as business analyst & consumer insights.
Experience working with data and data providers such as Nielsen, Kantar programs.
Experience working in a multicultural, international environment / company.
Fluent in Arabic and English.
Technical skills
Excellent analytical skills and experience manipulating large, complex datasets from multiple sources (Nielsen, IRI, etc.), coupled with solid business thinking.
Expertise in ad hoc research
Strong business acumen
Strongcapacity to connect the dots: Ability to translate data analysis into clear presentations with actionable insights and recommendations. Strong attention to detail and ability to see the strategic implications for the business in the big picture.
Enthusiast & energetic Team player, with a sharing & cross-fertilization mindset and strong collaboration skills - must be comfortable working with teams throughout the organization (horizontally and vertically), with drive and enthusiasm.
Solid Influencing skills – has a point of view, articulates it, and has the ability to influence senior leadership at local and global level.
Curious learner, with strong appetite for new tools and approaches(AI, DIY, etc.)
Eager to work with people from different countries and cultures.
Flexible and agile, with capacity to overcome obstacles & create solutions when they don’t exist. Problem solving skills.
If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon. Provider
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