Senior CRM executive Jobs In Dubai UAE | GMG

1 month ago

dubai, United Arab Emirates GMG Full time
Senior CRM executive Jobs In Dubai UAE | GMGFor More Top Organization Jobs Click HereGMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.Responsibilities:
Create activation strategies that allow us to maximize the conversion rates from registration to purchase and increase our users’ retention.Lead creative development and technical implementation of new CRM campaigns, A/B split testing and complex journeys.Identify trends in customer behavior and create marketing campaigns to maximize ROI basis cohort targetingDevelop new and innovative HTML templates and create advanced personalized variables using platform dataDefine metrics and measure the impact of the CRM initiatives to ensure customer value and business impactDrive advanced experimentation to ensure constant validation and optimization of the CRM initiatives obtaining continuous increase of conversionsIdentify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.
Requirements:
Degree in business or marketingAt least 3-4 years of experience in CRM and campaign management, email marketing, and e-commerce campaignsExperience with customer data and segmentation modelsFamiliarity with common tracking and analytics tools (Google Analytics, MoEngage, WebEngage, etc.)Very good knowledge of conceptualizing and designing target group-specific and cross-channel campaignsUnderstanding of KPI-based campaign performance measurement
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