Digital Optimisation Officer Jobs in Abu Dhabi | Etihad Airways Careers

3 weeks ago


abu dhabi, United Arab Emirates Etihad Airways Full time
Digital Optimisation Officer Jobs in Abu Dhabi | Etihad Airways Careers Description:

To support the implementation of the Loyalty & Partnerships strategy, with specific focus on owned digital channels customer experience and content. This role will be responsible for taking our customer experiences to a new level in existing digital touchpoints, whilst helping design and build omni-channel experiences.

Job Responsibilities:
  • Support the development of the programme strategy, with dedicated focus on channel innovation and evolution based on member, partner and programme needs.
  • Owning the programme content and working with Marketing, Social and Platform Management on content creation, design and implementation into account all owned, paid & earned digital channels
  • Drive forward all Etihad Guest customer facing digital assets to be best in class; continually optimising and enhancing best practices and market-leading trends. Ensure maximum cohesion across Etihad Airways Group when it comes to touchpoints, data, content, social and digital marketing to identify opportunities and efficiencies.
  • Use insights gained from analytics, sales reports, web analytics, member research, key stakeholder input and industry best practice to drive ongoing optimisation that achieves programme objectives.
Job Requirements:
  • Bachelor’s degree in a related field from an accredited college/university and/or relevant professional experience
  • 3+ years relevant work experience in digital / ecommerce platform
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