Account Director Social Media

2 weeks ago


abu dhabi, United Arab Emirates APCO Worldwide Full time
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Job Description
The role: The Social Media AD is responsible to create appealing content for the company's social media presence, including maintaining social media channels updated and brand-focused, and looking for new social media avenues and ways of connecting with audiences. This position involves a complete secondment to the client's side, with responsibilities including team management.
Main Responsibilities
Manage company social media content development for channels including Facebook, Instagram, LinkedIn, YouTube, Twitter and some other platforms.Engage in social media presence creation on new and emerging social media platforms.Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.Cover events.Work as part of a team to develop large social media strategies and campaigns.Propose new ideas and concepts for social media content.Analyze and report audience information and demographics, and success of existing social media projects on a monthly basis.Manage social media communications.Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits.
Qualifications
Bachelor's degree in marketing or EquivalentMinimum of 7 to 10 years of relevant experiencePrior experience in managing a teamFluency in English and ArabicPrior experience in working for the banking sector and dealing with customer services/customer complaints platform is a plus.Must reside in Abu Dhabi or be willing to relocate.
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