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Brand Manager | PlaceUp · Dubai

4 months ago

dubai, United Arab Emirates PlaceUp Full time
Brand Manager | PlaceUp · DubaiAre you struggling to find qualified talent for your company who are actually up to the taskWe are seeking a dynamic and experienced Brand Manager to spearhead the commercial and marketing strategies for our portfolio of luxury perfume brands. As the Brand Manager, you will play a pivotal role in shaping the image, positioning, and market presence of our prestigious fragrance offerings. This is an exciting opportunity for a creative and strategic individual to make a significant impact in the world of high-end perfumery.Brand Manager | PlaceUp · Dubai | Apply NowKey Responsibilities:Brand Strategy Development:Craft and implement comprehensive brand strategies that align with the overall business objectives and resonate with the target audience.Develop a deep understanding of market trends, competitor activities, and consumer preferences to inform strategic decision-making.Product Positioning and Differentiation:Work closely with product development teams to ensure that fragrance offerings are positioned uniquely in the market, emphasizing key differentiators and value propositions.Develop and communicate compelling brand stories that enhance the perceived value of our luxury perfumes.Marketing Campaigns and Activation:Plan, execute, and analyze integrated marketing campaigns across various channels, including digital, print, social media, and experiential marketing.Collaborate with creative teams to develop visually stunning and emotionally resonant marketing materials.Market Research and Analysis:Conduct ongoing market research to identify emerging trends, consumer behaviors, and competitive landscape.Analyze sales performance and marketing metrics to continuously refine strategies for optimal brand performance.Collaboration and Stakeholder Management:Collaborate cross-functionally with sales, retail, and supply chain teams to ensure seamless brand execution throughout the entire product lifecycle.Build and maintain strong relationships with external partners, influencers, and stakeholders to enhance brand visibility and credibility.Budget Management:Develop and manage the brand’s marketing budget, ensuring efficient allocation of resources to maximize ROI.Evaluate the effectiveness of marketing initiatives and adjust strategies as needed.Qualifications:Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.Proven experience as a Brand Manager in the luxury goods or fragrance industry.Strong understanding of the luxury consumer market and the ability to translate insights into effective marketing strategies.Exceptional communication and interpersonal skills, with the ability to influence and inspire both internal and external stakeholders.Creative thinker with a keen eye for design and aesthetics.Analytical mindset with proficiency in data analysis tools and marketing metrics.Don’t miss out on this exciting opportunity – apply now at dubaiofferz.com
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