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Assistant Director of Marketing
5 months ago
Managing Marketing Communications ActivitiesDevelops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress. Compares actual achievements against goals on a regular basis and takes corrective action.Managing Public Relations ActivitiesActs as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours. Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system.Managing Advertising ActivitiesWorks with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans. Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.Managing Direct Marketing ActivitiesTakes an integrated approach to DM activities, ensuring a consistent and quality image is projected. Assists the DOM in the planning, implementation and tracking of electronic marketing activities. Maintains budget control.Managing CollateralCoordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual. Ensures hotel information is updated regularly on the internet/intranet.
About Marriott InternationalMarriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.About W HotelsW Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels.In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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