Product Marketing Lead

1 month ago

dubai, United Arab Emirates Media.net Full time
Media.net is a leading online ad-tech company that develops innovative products for advertisers and publishers. Media.net has one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.
Media.net is one of the largest contextual advertising company worldwide.Media.net has 1750+ employees in key operation centers across – North America, Europe and Asia. Media.net’s US HQ is based in New York, and Global HQ in Dubai. The Role We are looking for a senior product marketer to join our team to support evangelizing existing and new products going-to-market on both the buy- and sell-side. This role will work closely with Marketing, Marketplace Development, and Sales to evangelize and develop positioning of our products in the advertising technology industry. This person will serve as an evangelist for all of Media.net ad tech products and work closely with key stakeholders to ensure proper understanding of our value proposition in the industry.
As a seasoned Product Marketer, you will be focused on assessing our current position, developing strategic positioning for all our products. You will:
Liaise well with Product, Marketing, and Business Development teams to tell a compelling story for how Media.net is solving critical problems in the advertising technology industry.
Increase adoption with compelling narratives and developing selling points and collateral with marketing to position our products in the industry.
Partner closely with Agencies, Publishers, Sales team, and customers to gather feedback and insights that will inform messaging we put out in the marketplace.
Build and manage a team of product marketers to monitor performance from product launches and iterate accordingly Basic Qualifications Strong understanding of the digital advertising industry with a creative mindset
6 to 8 years of professional experience with a minimum of 5 years in product marketing and 2 years in the advertising technology industry
Go-to-Market strategy and development experience with an understanding on how to do primary and secondary research to evaluate competitors to assist with product positioning
Working closely with product team to manage and move along product launches
Excellent verbal and written communication skills and ability to distill complex areas into copy that is easily understood by individuals across many functions and levels
Strong Project Management skills to manage multiple deliverables at a time while managing expectations of key stakeholders and meeting deadlines Preferred Qualifications Deep understanding and technical expertise of advertising technology ecosystem with a prior experience with a leading SSP (supply-side platform)
Experience working with customers across advertising and marketing technology landscape
Ability to develop thought-leaderships and POVs and dive deep on industry-specific trends
Understanding on how to develop marketing plans and work with Marketing and Design teams to execute these plans At Media.Net people love their jobs, and not just because we offer the most competitive salaries in the industry. Our excellent benefits include everything from great medical and life insurance to catered meals. Our workspaces are comfortable and fun, complete with bean bag chairs, ping pong tables, and all the snacks you can eat. We have no dress code (tee-shirts are a-ok). We have flexible work hours and flexible holidays, which means that teams pick their own work hours. Media.Net has its own concierge desk that doubles up as a travel agency.We are passionate about building the next generation of web products, and we believe that happy employees are the key to achieving this goal. If you like the idea of working in an exciting workspace on cutting-edge internet products that make a truly global impact (and wearing flip-flops to work), then we want to get to know you#J-18808-Ljbffr

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