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Specialist Program Marketing | talabat Dubai

1 month ago

dubai, United Arab Emirates talabat Full time
Specialist Program Marketing | talabat DubaiWhen you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years.We are looking for a creative & strategic Program Marketing Specialist to join the New Ventures team (part of Strategy & Innovation) to build marketing campaigns for the business and work closely with marketing teams across all our countries to execute the marketing strategies and fuel the business growth.Specialist Program Marketing | talabat Dubai | Apply NowBuild and execute marketing campaigns for new ventures to drive OKR/performance objectives (acquisitions, retention, churn) as well as brand objectives (awareness, engagement & TOM), including developing marketing playbooks and GTM strategy for all new ventures market launches & growing existing marketsCreate 360 marketing plans with budgets allocated for each channel strategy. Set objectives that each channel will achieveUse data driven insights (existing marketing campaigns performance, platform level behaviour, customer surveys, local market insights, OKR performance, etc.) in designing the campaigns and assess the ongoing campaigns for effectiveness.Direct stakeholder management with regional marketing, local marketing, social media, CRM, creative, brand & other relevant teams for day-to-day marketing coordination & alignment, and identify challenges and opportunities to be able to translate them into effective campaigns.Develop CRM automation strategies for specific OKRs for new ventures related to acquisitions, engagement, churn/retentionRegular reporting and documentation of overall marketing campaign performance (key focus on CRM initiatives) with insights & suggestions/recommendations on improving future campaigns to ensure OKR successPlanning/aligning on monthly marketing calendars for both local and regional campaignsWeekly reporting and alignment of program performance / updates with local marketing and regional teams to guide and provide direction on the way forward to achieve marketing OKRsWriting copywriting briefs for marketing campaigns, including developing content drafts for campaigns as per the pre-defined message matrix/tool kits across different channelsReviewing marketing assets & collateral to share feedback / suggestions on improving content to ensure brand guidelines are followed & up-to-date.What did we order?You have a degree in Marketing or related disciplines, with at least 2 years of relevant working experience, preferably in e-commerceExpertise in understanding the marketing mix and campaign managementExceptionally strong analytical, project management and presentation skill setYou have strong stakeholder management & communication skillsYou are a team player and love bouncing ideasYou are comfortable working in a dynamic, fast-changing environmentKnowledge of Google, social, app advertising products & e-commerce metricsAttention to detail and results driven personalityDon’t miss out on this exciting opportunity – apply now at dubaiofferz.com
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