Growth Specialist Jobs In Dubai 2022 | Halian Middle East

3 weeks ago


dubai, United Arab Emirates Halian Middle East Full time
Growth Specialist Jobs In Dubai 2022 | Halian Middle East Your Responsibities
  • Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth in the future;
  • Identify, test, measure, and optimize channels in order to grow revenue while maintaining strong LTV/CAC ratio and unit economics;
  • Innovating and updating our approach to audience targeting strategies through industry changes (e.g. iOS 14, Facebook interest targeting removal, web-to-app acquisition flows);
  • Recommending custom audiences for lookalike and remarketing targeting;
  • Devise new methods and strategies for improving reporting and creative processes;
  • Refining our process of creative research including competitive analysis;
  • Recommending the best channel and audience mix to reach company monthly goals and available budget;
  • Mentor, train, and guide other members of the team.
Your Qualifications
  • 4+ years of growth or performance marketing experience (app experience is mandatory);
  • Hands-on and execution-oriented with a deep understanding of the latest marketing & growth tactics, technologies, and innovations;
  • Experience with both managing external digital agencies and building / managing an internal growth team;
  • Strong analytical skills and a passion for leveraging data to derive insights and drive impactful business and marketing decisions;
  • Strong organizational skills, attention to detail, seamless execution, problem-solving, building / optimizing scalable processes;
  • A team player who thrives in fast-paced environments;
  • Previous working experience in the MENA region is a plus.
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