AVP- Marketing

2 months ago

abu dhabi, United Arab Emirates First Gulf Bank PJSC Full time
Division: Group Communications & External RelationsCompany DescriptionJoin the UAE’s largest bank and one of the world’s largest and safest financial institutions. Our focus is to create value for our employees, customers, shareholders and communities to grow through differentiation, agility and innovation.We are looking for top talent and your success is our success. Accelerate your growth as you help us reach our goals and advance your career. Be ready to make your mark a top company, in an exciting and dynamic industry.Job DescriptionThe AVP, Brand & Communications will work closely with the SVP, Brand Strategy & Communications, to develop and evolve the marketing capabilities across the FAB group. They will conduct thorough research (quantitative and qualitative) and benchmarking to ensure FAB is well informed and positioned as a thought leader as a financial brand.The AVP, Brand & Communications will manage a team that will deliver comprehensive and end-to-end brand and marketing support to internal clients such as CIB, PBG, International, Subsidiaries, HR, Risk and others.This role will help to establish and evolve the brand and promote higher profitability and competitiveness. As part of the research to help build the right foundations, this role will collect, analyze and present research and information to internal clients and external partners to ensure that opportunities are being identified as well as potential threats mitigated to establish, build and sustain FAB as a market leading brand – driving the Grow Stronger platform.They are responsible for the end-to-end management of relationships with our partners and internal clients. As the senior point of contact for an agency, the AVP, Brand & Communications also co-ordinates the resources needed to service projects, builds strategic operational plans and balances the expectations of our stakeholders with the execution of creative and operational work.They will be expected to play a positive role in our agency program and support the team to plan and/or deliver the bank's marketing and communications initiatives, everything from rebranding, advertising/media planning, employee engagement, creative execution, digital and communications.– conducting thorough research and benchmarking exercises (internally and with agency support)Qualitative and quantitative researchTaking a lead in the bank's’ planning process for marketing and advertising strategies– Supporting the team to provide the utmost level of client service (internal and external)– Liaising with stakeholders at a senior level on a day-to-day basis– Promoting the expansion of business with existing stakeholders– Completing projects to a specific schedule and within an agreed budget- Managing expectation of delivery with partners and internal stakeholders- supporting the end-to-end tracking of all campaigns and creative/operational output- Leading the marketing research activities from concept to delivery– Using their relationship management skills to push stakeholders, and the agency, creatively and strategically- conduct training programes for employees to socialize new comms strategy, vision, mission and values as required to promote Grow Stronger and The MovementQualificationsSkills required- Strong background in marketing, advertising and/or communications is a must- Minimum of 8-10 year of experience with a related bachelor’s degree- Experience in Financial Services is a must and strong in both B2B and B2C Marketing- Strong leadership qualities and experience in managing teams- Significant experience in professional client relationship management- The ability to plan and strategise at a senior level- A persuasive and confident approach to creative projects- Excellent written and oral communication skills (Arabic preferential)- Effective team management capabilities- A keen attention to detail and budgetary restraints- Full awareness of creative processes and techniques - including digital platforms
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