Senior Public Relations Specialist

2 weeks ago


dubai, United Arab Emirates Drydocks World Full time
JOB SUMMARY:We are seeking a dynamic and experienced Senior Specialist in Public Relations to join our team. The ideal candidate will be responsible for developing and implementing strategic PR initiatives to enhance our organization's reputation and promote positive public perception. The Senior Specialist will lead media relations, develop compelling communication materials, and manage PR events to effectively convey our brand message. The role requires a strategic thinker with strong writing skills, media savvy, and a proactive approach to public relations. RESPONSIBILITIES:Develop and execute comprehensive PR plans to support organizational objectives.Cultivate and maintain strong relationships with media representatives to secure positive coverage and enhance brand visibility.Create persuasive and impactful press releases, media kits, articles, and speeches for distribution to various media outlets. Serve as the primary point of contact for media inquiries, interview requests, and other PR-related engagements. Collaborate with cross-functional teams to ensure consistent messaging and alignment of PR efforts with overall marketing and communications strategy. Organize and execute PR events, press conferences, and media briefings to promote brand initiatives and key announcements. Monitor media coverage and industry trends to identify PR opportunities, manage crisis communications, and mitigate potential reputation risks. Measure and analyze the impact of PR activities, preparing regular reports on campaign effectiveness and brand sentiment. Stay updated on industry best practices, emerging trends, and innovative PR tools to drive continuous improvement in PR strategies.REQUIREMENTS:Bachelor's degree in Public Relations, Communications, Journalism, or related field. Proven experience (5+ years) in PR, corporate communications, or related roles. Strong understanding of media relations, crisis management, and PR tactics.Exceptional written and verbal English communication skills with keen attention to detail. Demonstrated ability to work effectively under pressure and drive results in a fast-paced environment. Proficiency in PR analytics tools, social media platforms, and media monitoring systems. Creative thinking and strategic problem-solving abilities to address PR challenges.Ability to build and maintain positive relationships with media contacts, industry influencers, and internal stakeholders.Team player with the capacity to lead and collaborate across teams, while working autonomously to deliver PR initiatives.
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