Digital Marketing Specialist

Found in: Whatjobs AE C2 - 2 weeks ago


abu dhabi, United Arab Emirates REMAX Smart Concept Full time
Job Description: Social Media Specialist in Real Estate CompanyPosition Overview:The Social Media Specialist in the real estate industry is responsible for developing and executing social media strategies to promote properties, engage with clients and prospects, and enhance the overall online presence of the real estate company. They will create captivating content, manage social media platforms, analyze metrics, and interact with the community to drive leads and increase brand awareness.Key Responsibilities:1. Develop Social Media Strategy:- Create and implement social media strategies tailored to the real estate industry, including residential and commercial properties.- Identify key platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube for property promotion and client engagement.- Stay updated with real estate trends, market insights, and industry news to optimize social media strategies.2. Content Creation and Management:- Generate engaging content for social media posts, including property listings, virtual tours, neighborhood highlights, and real estate tips.- Utilize high-quality images, videos, infographics, and other multimedia elements to showcase properties and attract potential buyers or renters.- Curate user-generated content and client testimonials to build trust and credibility within the online community.3. Social Media Account Management:- Manage and maintain social media accounts and profiles for the real estate company, ensuring consistency in branding and messaging.- Monitor social media platforms for inquiries, comments, and messages, and respond promptly to client queries and feedback.- Schedule and publish content according to content calendars and optimal posting times to maximize reach and engagement.4. Analytics and Reporting:- Track and analyze social media metrics, including engagement rates, follower growth, click-through rates, and lead conversions.- Use social media analytics tools to evaluate the performance of campaigns and identify areas for improvement.- Prepare regular reports and performance dashboards to assess the effectiveness of social media efforts and inform strategic decisions.5. Collaboration and Networking:- Collaborate with real estate agents, brokers, and marketing teams to align social media initiatives with property listings, open houses, and promotional events.- Establish relationships with local influencers, real estate professionals, and industry partners to expand the network and reach new audiences.- Participate in real estate forums, groups, and online communities to share insights, gain industry knowledge, and foster connections.Qualifications and Skills:- Proven experience as a Social Media Specialist or Digital Marketer in the real estate sector.- Deep understanding of the real estate market, property sales process, and client demographics.- Proficiency in social media management tools, analytics platforms, and CRM systems.- Excellent written and verbal communication skills, with attention to detail and accuracy.- Creative mindset with the ability to produce compelling content.- Strong analytical skills and data-driven decision-making capabilities.- Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.- Knowledge of real estate photography, videography, and virtual tour technologies is advantageous.The Social Media Specialist plays a pivotal role in driving brand awareness, engagement, and lead generation for the real estate company. They must possess a passion for real estate, a customer-centric approach, and a keen eye for visual storytelling to effectively connect with clients and prospects through social media channels.Job Type: Full-timeSalary: AED3,500.00 - AED4,000.00 per monthApplication Question(s):
Do you have Real Estate Digital Marketing experience?
Education:
Primary (Preferred)
Experience:
Real Estate Gigital Marketing: 1 year (Required)
Location:
Abu Dhabi (Required)
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