Marketing Executive

4 weeks ago


dubai, United Arab Emirates Al Tayer Insignia Full time
About UsAs a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion, and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, and Armani to name just a fewAbout The RoleTo execute marketing activities, promotions, and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand/Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman, and Saudi ArabiaWhat You'll Be Doing
Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brandsImplement the marketing, promotional activities for the BP, as per the agreed plans.Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activitiesCoordinate on a daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the businessCoordinate with the central team on a weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etcLiaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelinesAssist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post-activity reports after each sponsorship/display activity, etc. as requiredAssist in collating competitors' activities vis a vis communication, pricing, packaging, and planningMaintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases/systems are updated as mandatedCollect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structureSupport the team on maintenance of annual budgets including allocation of monthly phasingMaintain effective working relations and contacts with key external parties, such as vendors, mall management, etcUpdate and maintain the marketing calendar for all promotional initiativesTimely Updating of the website brand and portfolio content by seasonWork with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio
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