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SVP of Media

4 months ago

dubai, United Arab Emirates Jobot Full time
A Bit About UsA top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.Why join us?Excellent benefits packageAmazing company culture and environmentLot of growth potentialJob Details***This is an onsite/hybrid role in Nashville, TN***Lead a growing media activation team, negotiating, activating and optimizing brand performance acrossall channelsTraditional Local TV/Radio, National TV/DRTV/Programmatic/Addressable, National Radio,OOH, Print, Direct MailDigital programmatic and site-direct digital (CTV, OTT, OLV, display, native, digital audio), paidsearch, paid socialRecruit, mentor and train channel activation associate directors, managers and specialists whonegotiate/activate performance-oriented campaigns efficiently and flawlessly.Collaborate with Performance Analytics director (or third party resources) to ensure accurate andconsistent monitoring, optimization and reporting of campaign performance at varying cadences (daily,weekly, monthly, post-campaign, etc.)Collaborate with Channel Strategy and Performance Analytics teams to devise tracking andmeasurement strategies aligned to channel and marketing objectives.Serve as an agency subject matter expert and thought leader on best practices for channel activationand performance optimization.Responsible for overseeing finances associated with channel activation – including vendor contract andinsertion order management; negotiation, execution and confirmation of buy; reconciliation of vendorinvoices; and Channel Activation team’s role in the preparation of client billing.Able to operationalize improved processes and procedures, new technologies, models, data tools, andcapabilities as necessary to maintain a modern and forward-looking activation team.Experience Required10+ years progressive experience in media buying and activation in an agency environment, inclusive oftraditional and digital media channels.Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-orientedteams. A passion for mentoring and developing employees.A background in activating brand and performance-oriented campaigns across both traditional andExperience overseeing investment budgets exceeding $100M.Experience negotiating and activating omni-channel campaigns with media and/or sports/entertainmentproperties (i.e., media, content integrations, sponsorships, partnerships).Familiarity and experience with major traditional and digital activation data and technologyComscore DigitalMedia Ocean OX/Prisma DigitalSocial buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)Search buying platforms (Google, Bing) and bid management tools (we use SA360)Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)Google Analytics and/or Adobe AnalyticsPREFERRED Experience with marketing platforms (Salesforce, Adobe, Oracle, etc.) Disclaimer: Drjobs.ae
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