Influencer Account Manager

4 weeks ago

dubai, United Arab Emirates 6thStreet.com Full time
About the Company
6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms. Overview: The Influencer Account Manager role is pivotal in shaping the success of our influencer campaigns. This position requires a strategic, proactive, and adaptable approach to manage influencer relationships and campaigns effectively. The successful candidate will operate within a structured framework provided by the company, ensuring flexibility and support in their responsibilities. We value progress and team cohesion for all challenges. Key Responsibilities: 1. Influencer Campaign Planning and Reporting: Develop strategic plans for expected influencer postings weekly and monthly to align with marketing objectives. Conduct daily reporting on influencer posts and content to ensure consistency with campaign goals. 2. Communication, Relationship Building, and Performance Management: Ensure effective communication with influencers, offering regular updates, constructive feedback, and guidance on content creation in line with marketing strategies. Stay informed on market trends and competitor strategies within the influencer marketing space to capitalize on industry shifts and opportunities. Cultivate and sustain robust, long-term relationships with influencers, including the organization of events to strengthen community and collaboration. Formulate strategies to enhance the performance of underperforming influencers, utilizing feedback to optimize campaigns. 3. Campaign Effectiveness and ROI Analysis: Oversee the analysis of Return on Ad Spend (ROAS) and Return on Investment (ROI) for influencer campaigns. Monitor the costs associated with managed influencers, including store credits, to ensure cost-efficiency. 4. Onboarding New Influencers with Complete Documentation: Proactively identify and onboard new influencers to broaden brand reach and engagement, ensuring all necessary documentation is completed. 5. Private Label Product Promotion: Manage influencers associated with private label products, directing content creation to efficiently liquidate stock. 6. Influencer Page/Store Updates: Regularly update influencer pages/stores with fresh content, ensuring collections remain current and engaging. 7. PR Packages Coordination: Coordinate the distribution of PR packages to influencers, managing the process from size confirmation to content posting and tagging. 8. Monthly Targets Achievement: Consistently meet or exceed set monthly targets to contribute to the company's overall success. 9. Legal Compliance, Brand Safety, and Payment Follow-Up: - Ensure all content and partnerships adhere to local laws and brand guidelines to maintain brand safety and integrity. Manage payment processes, ensuring timely collection of invoices from influencers, including their tax registration details. Qualifications: Proven experience in influencer marketing, digital marketing, or a related field, with a strong track record of managing successful influencer campaigns. 1-2 years of experience Experience in e-commerce or fashion and lifestyle sectors is highly desirable. Familiarity with the GCC market and its influencer ecosystem. Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and stakeholders. Strong analytical skills, with the ability to interpret data, measure ROI, and make data-driven decisions. Creative thinking with the ability to develop innovative strategies to enhance influencer performance and brand visibility. Benefits: Full-time role Competitive salary + bonus Company employee discounts across all brands Medical & health insurance Collaborative work environment Good vibes work culture.#J-18808-Ljbffr

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