Fragrance Brand Management Specialist, Remote

3 weeks ago


dubai, United Arab Emirates GatedTalent - Connecting Top Executive Search Firms And Executives Full time
Job DetailsKey Responsibilities:
Brand Strategy Development: Develop comprehensive brand strategies aligned with company goals and market trends.Market Analysis: Conduct thorough market analysis and consumer research to identify opportunities for growth and differentiation.Target Audience Insights: Utilize market surveys and demographic data to understand the preferences and behaviors of our target audience in the Middle East and India.Product Innovation: Work collaboratively with product development teams to conceptualize and create new fragrance products that resonate with our target audience.Marketing Campaigns: Collaborate with marketing teams to develop integrated marketing campaigns that effectively communicate our brand message and value proposition.Performance Tracking: Monitor and analyze the performance of brand initiatives and marketing campaigns, providing actionable insights for optimization.Cross-Functional Collaboration: Foster strong relationships with internal teams including marketing, product development, sales, and operations to ensure alignment and synergy across functions.Brand Representation: Serve as a brand ambassador, ensuring consistency and authenticity in all external communications and touchpoints.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).Minimum of 4-5 years of experience in brand strategy development, preferably within the fragrance or beauty industry.Strong analytical skills with the ability to interpret market data and consumer insights.Excellent communication and presentation skills.Ability to work independently and collaboratively in a fast-paced environment.Flexibility to travel for occasional in-person meetings as needed.Familiarity with the Middle Eastern and Indian markets is a plus.
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